How to Build a Trustworthy Blog for the Long-Run

Trustable blogBlogging is often seen as the quickest way to get rich online, but this is not true for most people. That said, people who blog for passion and stick with it have a completely different mind-set toward blogging, and they are more geared for success in this area.

Blogging has long been a passion of mine, and it is something I truly enjoy doing. Accordingly, it has become my major source of income, and I treat it like a business.  At the same time blogging is personal for me.

Here at ShoutMeLoud, we have already covered topics related to why you can’t make money from your blog and building a credible blog.  Today I want to write about creating a trustworthy blog.

Creating a trustworthy blog is like creating a brand that people can vouch for and depend on. There are many concepts that a blogger needs to implement to reach that level of blogging, and the development of a trustworthy, professional blog does not happen overnight. That said, you can get started right now to move toward that goal by working to improve the quality of your blog.

Building a Trustworthy Blog:

In this post I will skip over some of the basics such as social media accounts, “About” pages, author bio, etc, as I have covered those in numerous other posts.

In this article, I will be focusing on the essence of creating trust for your blog.

It starts from day one:

Trust-building starts from day one, and it takes time for people to start trusting you and what you write on your blog. When you start a blog, you need to have few things clear in your mind regarding policies for your blog, your goals, your to-do list (and not-to-do list!), and much more. If you have an existing blog but are working hard to build that elusive trust, there are a few reputation management tactics that you can use to earn the trust of your readers and improve the reputation of your blog. So let’s get on with our list:

Blog content is your magical trust wand:

Regardless of how fast your site is, how beautiful it looks, and what technology you are using, your content is what matters most. Without good, resourceful, meaningful, helpful content your blog is like a person with a bad heart, as content is the heart of your blog.

Your content (new and old) has to be interesting, informative and, most importantly, credible. For existing blogs, you need to work on all of your old blog posts to improve them, update them and keep the information current and useful.

If you cover news related matters in your blog, you should try to dig down to the root of the news, and bring forth information that no one else has produced.

Here are some tips to writing content which can build trust:

  • Research: Thoroughly research the topic you are writing about. Always start with the source of the news (the official page), and then read what other influential authors and websites are saying about the topic. Read user comments, consider opinions, and build a credible news piece. This type of in-depth research may add an extra 30-40 minutes to your writing process, but it will pay off in the form of your readers’ trust.
  • No favoritism: Take this advice to heart: blogging is not journalism, but it is also not less than journalism. People come to your blog because they trust you, they trust your opinion, and the trust the content you put forth. Favoritism produces biased reviews and opinions, and it kills the natural flow of the article. Moreover, your readers cannot trust a biased review.  If you are seen as a reviewer with a bias, you will never be seen as someone to whom people can turn for an honest review of any product.  This is a real reputation killer. There is nothing wrong with giving recommendations based on your usage, but favoritism / bias toward any product, company or person should be avoided at all costs. Remember: things which are top products right now will not be so in the future. Consumer products change quickly.  Being a trustworthy blogger, your job is to write current, unbiased information that can help to point your readers in the right direction.
  • Link out: Whenever you are writing a piece of content, always link out. What this means is that if you have collected information or images from some other source, or if you are using quotes from someone else’s article, you should link to the original source. This will help in keeping your news/post authentic, and will help you to earn SEO benefits as well.

There will be times when you may inadvertently make an error due to incorrect or missing information.  Don’t hesitate to write an apology and correct your mistakes.

Have a policy for yourself first, and then for others:

A blog is a personal space, but if you’re making income from it you have to give it a professional flair and treat it as a the professional endeavor it is.

We all know that it is important to have a privacy policy and a comment policy for your readers, for example, but it is also important to set policies for yourself as the blog’s author and manager. That means that you have a clear idea of how you will handle any given situation. Having a policy page for yourself helps you to maintain professionalism over time.

If you come to offer guest posting on your blog, you need to have your own guidelines for accepting or rejecting a post.

If you offer sponsored reviews on your blog, you need to have your own set of criteria for accepting a product for review.

Here is a quick story:

Zyma webhosting company tried to get in touch with me for months to run a free give-away at ShoutMeLoud. There is nothing wrong with this, as it will help me to drive more traffic and increase social media engagement (see: Benefits of Blog Contests).  But from my perspective it is wrong to promote a hosting company I have not actually used or experienced. To recommend a product of any kind without any previous record is akin to dishonesty.

This is just one of many examples of why it is important to have policies and guidelines for yourself as a professional blogger.

If you manage a blogging diary of your own, write down a set of rules for yourself. It’s a good idea to have to to-do list for your blog, at the same time maintain a list of things which you will never do on your blog. For example:

  • Never review a product without using it.
  • Will not show direct ads from a company that you can’t trust.
  • Will never sell your soul for money.
  • Will never be biased when writing about any person or product.
  • Will not use pop-up ads.
  • Will never do link-selling.

Treat your blog as your home:

If a guest come to your home, how does your guest behave? This often depends on the ambience of your home, and how you treat your guest. The same is true for your blog.  If your blog is maintained in a professional manner, it it likely to be treated as such.

As a professional blogger (or even as a hobby blogger), you need to maintain good blog design, adequate site speed site, good user navigation, a good overall user-experience and many other basic factors. You must also monitor the types of comments appearing on your blog. If you have low-quality comments on your blog, it will attract more low-quality comments.  But if you have meaningful and engaging comments, it is far more likely to attract a similar type of comment from your readers.

In fact, this is a concept that has been tried and tested by me.  As of one year ago, I have stopped accepting comments like:

  • “Amazing post”
  • “Nice post, was looking for it”
  • Any comments which are not meaningful or do not add to the discussion of the topic at hand

In my experience having taken this course of action, I have seen a direct effect on the quality of comments which ShoutMeLoud is now receiving. Remember: 10 quality comments is always better than 100 meaningless comments.

Being the administrator of a blog, you need to make decisions which are good for you and for your readers. You don’t have to blindly follow the policies of other blogs, but you need to find a balance of policies which fit your personality and serve the better quality of your blog.

Remember:  You are responsible for every word that appears on your blog.

Take care of the little things:

These are some of the major issues which will ensure that your blog remains trustworthy and credible over the long haul.

You may also be interested in reading about some of the other things you can do to improve the quality and thus the trustworthiness of your blog here.

Let me know what other factors help in building the trust factor of a blog for you as a reader.

Also, what makes you lose trust in a blog?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 11 )

  1. Alok Krishali says

    I want you to ask a question. I have created a new blog on blogger. I have created it few days back. Can I place Google ads on that blog?

  2. Subbareddy says

    I started my blog 6 months ago and i stopped blogging 2 months ago.Now i am going to start the blog and follow the policies written here by harsh .As always you are awesome harsh.


  3. Olumide says

    Thoughtful post. One thing I’ll like to add personally is that a blog owner must be honest with blog readers. He must also let the writing be real, like he’s talking to them and not journalist reporting. Thanks for the post.

  4. says

    Harsh you are right. The First thing is trust when your customers or visitors got trust to your blog then your blog is always going up.
    Thanks got so much inspirations.

  5. Amal Rafeeq says

    Whoa! So that’s how you build Trust via your Blog. Now, those are awesome policies which can Sky Rocket your blog and push it to the next level.
    This post is forcing me to read it all over again and I really appreciate your effort on writing an article on this.
    Keep it up like this Harsh!
    Cheers !

  6. says

    Strong policies is best, and your spirit when it comes of this is too strong. All newbie bloggers accept anything without testing to make their readers happy even though they could not test or use it.

  7. Ahmad says

    After all, focusing on a single blog at a time helps a lot (especially for new bloggers) …Managing multiple blogs at start of blogging carrier sometimes lead to failure…

  8. says

    Harsh, I really like your policies or not reviewing a product without using it, not using pop up ads and not selling your soul for money. When I get a lot of emails selling me something from a blogger I begin to not trust that blog – I feel like it’s all about the sale.

  9. says

    Exactly Harsh. There are many bloggers who just promote things prompting their readers to buy without even trying. Well I’m not against promoting but what I’m against is promoting something which is not personally tried or tested. I have seen several reviews on your blog which are tried before posting about them. This is one of the main reasons I like your blog.


  10. Raplus says

    I have read Zyma review from socialvani. And I have read many bad reviews about Zyma.

    But Daniel Scocco also reviewed Zyma(Contest: Win Premium Hosting from Zyma for 3 Years). I don’t know it is, his mistakes or not. However building a trust is not a very easy. It takes much time as well as we have to do many works.

    I have a question(I am sorry it is not related to this post).

    I saw you have used Google plus comment system for your blog. But now you have removed it. Can I know the reason for it?


    • says

      I’m trying this plugin (, and it’s sleek, but making the G+ as dedicated comment option, have lowered down the number of comments. This is a useful plugin, but then I need to offer option which can let users switch to different commenting option from the same tab. Right now, you need to click on different tab for Fb comments, G+ comments, WordPress comments. So, I made WordPress comments as default option….