Social Bookmarking sites provide a flexible way for your readers to bookmark your articles and organize them. I’ve seen everyone mention about social bookmarking in post-panda link building. So how effective is Social Bookmarking actually, to your blog?
There are many sites which users use to bookmark the best of content from web like Delicious, Digg, Reddit, StumbleUpon and many others. These sites are not only useful for users, but for site owners such bookmarking sites are very effective. Though, there are pros and cons of social bookmarking for example, traffic from stumbleupon triggers your bounce rate where as social bookmarking links are considered very valuable after recent Google algo updates.
Benefits of social Bookmarking
Many Bloggers (newbie and pro-bloggers), believe in writing great content but by making their content they will leverage the power of Social sites and this will not only drive traffic but there are many other advantages and benefits of Social bookmarking. I’m listing down some of the advantages below and if you believe I missed out something, do let me know via comments.
Traffic From Social Bookmarking
Social Bookmarking is often considered as a good source of traffic. During my budding days as blogger, I’ve managed to make it to front-page of few Bookmarking sites like StumbleUpon and Pinterest. I was pretty impressed to evidence a surge in my blog traffic in just 2-3 days of the launch. After deep analysis, I found that this traffic has very low conversion rate. I had less CTR even with the thousands of unique visitors flowing in from those bookmarking sites.
There was an increase in my blog’s bounce rate enormously. But it’s just one side of a coin, I’ve also the leading Social Bookmarking sites Digg and Reddit. Getting featured on Front-Page in these sites isn’t a child play. However, I’ve managed to make it and eventually there was a considerable amount of traffic flow. I was pretty amazed by seeing my subscribers list grow and good reader interactivity on my blog through comments.
Branding and Subscriptions
Social Bookmarking fetches you targeted traffic. I helps you build authority and brand your blog. If they find your content helpful, they will eventually subscribe to your blog.
More Subscribers = More Returning Traffic and Reputation.
Never aim for untargeted traffic using irrelevant Titles and Description, it doesn’t benefit you much.
Effect on SEO
Social Bookmarking is a safe and effective method to build relevant one-way links. A majority of the Bookmarking sites consist of High PageRank and Allow Do Follow link attribute to your article summary links. Social Bookmarking has a positive impact on Index Rate and PageRank. Generally most of the good and popular Bookmarking sites consist of a high Pagerank which passes quality link juice, eventually helping your blog out to improve in PageRank and SERPS.
Specially in 2012, when Google is trying to make SEO more social, and social signals work as one of search engine ranking factor, I highly recommend you to not ignore the importance of using social bookmarking sites.
Social Bookmarking is a great way to market your blog presence and drive consistent traffic by increasing your subscription list and visitor activity on your blog. Follow the ‘Content is King’ sutra to convert visitors into returning traffic.
After All, It doesn’t hurt to place bookmarking icons at the bottom of your posts and spending few minutes bookmarking each time you publish.
Tips for Effective Social Bookmarking
With WordPress, it’s quite easy to bring the power of Social on your blog with plugins. There are many Social bookmarking plugins like Digg digg, which will instantly help you to add bookmark buttons on your blog posts and users can quickly share it. Apart from adding buttons, here are some tips to make most out of your social bookmarking campaign:
- Never use Automatic Tools and blast hundreds of Social Bookmarking sites.
- Use variations in Title, Description and Anchor text for Penguin Safety
- Focus on the Content primarily. Quality of your content determines your subscription rate and chances of getting into front page of high traffic bookmarking sites like Digg, StumbleUpon.
- This is where most of the bloggers face misconception. When you are asked to choose categories of your article link, only choose relevant ones. Spamming categories/tags doesn’t relate to traffic you receive in any way and it might push your links down to the bottom
- Use interesting titles to get higher CTR.
I also recommend you to join niche based bookmarking sites, which will make sure your bounce rate and avg. time on site will get better. Also, if any of your post is getting good referral traffic from social bookmarking sites, make sure to add more related and internal links to direct users to other related content on your blog.
How many of you feel that Social bookmarking is effective and important for any blog growth? Which all sites you recommend for bookmarking a content for SEO advantages?