21 responses

  1. Mohammed Fouzan@ ScreamingTips
    February 1, 2011

    Yes I too Agree with your views. Implying colors suitable to ads can also bring more attention and thereby more clicks.

  2. Anoop
    February 1, 2011

    Loved the template colors section. I have seen many blogs with background set to an image of their favorite celeb etc. which is totally different from what their niche is. White or Gray background is the best!

  3. Tara @ The Shopping Mom Blog
    February 1, 2011

    Interesting. Do you know where these facts came from? It would be worth a color change if indeed the links being blue makes a big difference.

    • Timon Weller
      February 2, 2011

      @Tara, some of the recent stuff I have on the subject was from a Infolinks review on white backgrounds and earnings. It revealed that websites with white backgrounds get more clicks and made more money..
      read that one here – http://metrics.infolinks.com/2010/10/12/do-white-websites-earn-more/
      The aspect of the blue in links has been taken from many online marketers and my own personal view of internet conditioning. Many have tried and tested the results based on different colors and come to similar conclusions.
      All the information I compiled from my own 8 years of experience online as well as that of other online marketers I have had discussions on the subject, including forums..

  4. tushar
    February 1, 2011

    i too like experimenting with various color combinations but at the moment, my theme does not allow me to try those…will do it surely once i get a new theme with lighter background

  5. Jasmine
    February 1, 2011

    Good tips. Looks like I must ask my designer to pay more attention to the colors we use on my website! I want to make more money by playing with the colors!

    • Timon Weller
      February 2, 2011

      @Jasmine, It is definitely is worth it, recently i changed a few colors on one of my blogs niches – http://www.candidacleanse.com and the bounce rate reduced by about 15% (meaning more page views) after a few minor changes. This can equate to much more readers and earnings from that site.. :)

  6. Pumama
    February 1, 2011

    Creative Idea! I think red and blue color for text link attract readers to click

    • Harsh Agrawal
      February 2, 2011

      Pumama personally I have seen red on white background calls for more CTR. You can see a live example on http://wphostingdiscount.com .

      • Timon Weller
        February 2, 2011

        @ Harsh, Have you tested that fully? As an example run one week on blue like this website and then one week on red one week and compare the click ratio. The reason i ask is i have done a similar test for red and orange on different occassions but concluded from my test that it produced less click throughs and increased my bounce rate..

      • Harsh Agrawal
        February 2, 2011

        Timon I have not done any A/B testing yet but if you say so, I will try to do the same here at ShoutMeLoud. :)

  7. Nihar
    February 1, 2011

    Very true…

    Small change like color in the CSS file to change the look of background or sidebar or href links gives a big impact…

    Thanks for the excellent post.

    • Harsh Agrawal
      February 2, 2011

      You are right Nihar. If one is following “Call to Action” Rule and using appropriate color, he can increase the CTR to a great extent and same also goes with Adsense.

  8. Wasim Ismail
    February 2, 2011

    Colours play an important part on your site, as you can draw your visitors attention by using certain colours, and highlighting certain parts of your site. I think white background always works well, as you have a clear canvas, and you can use colours to really bring out certain aspects and features. Black background is also good.

  9. Hank
    February 2, 2011

    Don’t you think that blue is the most clicked on link color because it is the default. If more and more websites started changing their link colors, readers would get the hang of it eventually.

  10. shyam jos
    February 3, 2011

    for me “RED” works great for adsense

  11. Donna
    February 3, 2011

    Colors playing a very good role to influence the reader to read the post, blue, red, green magenta are eye catchy colors.

  12. Christian
    February 5, 2011

    I’m a huge fan of blue and orange. I tend to gravitate towards those colors when designing and creating images. A striking red/gray website can also be quite fantastic!

  13. seenu
    February 8, 2011

    You have given great ideas which pople ignore normally. My blog links are red. I will test with blue links and I’ll learn what happens, frm my experience.

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