How a Free Contest on Your Blog will Increase Readership

For the past several months I have been noticing that many blogs are running contests such as “Comment and win $100!” or “Free $60 cash giveaway!”.  Contests and giveaways are old techniques used to drive more traffic to a blog.

In the case of a new blog, contests can be very helpful in attracting new readers. All a blogger needs to do is choose the right product and market the contest well.

The basic idea is to get free backlinks, free advertising and new subscribers. In my experience, this strategy always works and is very beneficial to blog owners.

Let’s have a quick look at the basic results you can achieve by running a contest on your blog.

Direct benefits of running contests on your blog:

Free Backlinks

When you run any contest, whether the prize is free advertising, software giveaways, free ebooks or cash, you will attract many other bloggers who may refer to your contest on their blogs so that their readers might benefit from your contest.

Indeed, if you see any such contest, and you know the blog to be a legitimate blog in your niche, feel free to write about it on your blog. This will increase your value and credibility in the eyes of your readers because you are giving them an opportunity to take part in a contest in which they might win something of value to them.

  • Also Read: What are backlinks and the benefit of backlinks

Free traffic

Free contests drive new traffic to your blog by generating new interest based on your contest.  Many popular blogs are running contests now for this very reason.

To drive new traffic to your blog, you can simply add a condition for entrance to the contest such as “To participate, tweet this post and ad a link with your comments!”  This method, when employed correctly, can achieve huge spikes in traffic.  Also, you will get lots of comments appealing to even more readers, and from there even more users will participate in your contest, and so on.

I know how well this works, as I have personally experienced this very phenomenon in my previous blog contest involving a free Yahoo meme invitation giveaway.

Free advertising

In addition to the free backlinks noted above, a contest also affords you the benefits of free advertising.  Your blog will be exposed to a whole new set of blogs and their readership, and your free giveaway or contest will be easily paid for by the traffic and revenue that it generates.

You will also likely generate new blog subscribers (for free!) with your contest or giveaway, and a whole new set of readers will begin to follow your blog.

And finally, running a successful contest will expose your brand to new advertisers, who may just want to sponsor your next blog contest.

Have you ever run a contest or giveaway on your blog? We would love to hear your success story.  Tell us about it in the comments section below.
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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 23 )

  1. Sagar Desai says

    I just came across this post thru internal linking and while reading comments, I came to know that this very old post. But I am really surprised that still it has evergreen and relevent contents.

  2. jaganmangat says

    that is a nice way of getting traffic……….!!!!!!,i will go for it when i start getting money from my blog.

  3. Sagar says

    Hey Harsh, this is quite true. I have participated in a few contests last year and have seen that I DO GET some traffic by doing this. I don’t know how much value it gets in Google PR, but yes, traffic increases!

    • says

      Consolata its a good idea to run contest on a blog which is not very popular, because that will help you to create backlinks and traffic. Since every one love free giveaway.. The only thing you need to do it , you need to find the best way to promote your contest.

  4. Manoj Varghese Mathew says

    me having yet started using these strategies in my blog since i’m a beginner… hoping to do such thing in future!!

  5. Steve Yu says

    I am thinking of running one in the future. It will be my first contest. But how do I find sponsors to sponsor the prizes? How do I approach them?

    • says

      Steve thats a good thing if you planning to run a contest. Well depend on your niche you can contact the advertisers. Suppose you write about wordpress, you can contact some premium theme clubs and ask them to sponsor your contest. This can be in the form of free premium themes giveaway…

      Though if you have good reader base and good PR , getting sponsor will not be an issue. :)

  6. Hardik Shah says

    This indeed a good idea harsh, I was planning to get on something to make linkedtraffic popular, This will come handy… Infact i actually have done this for some other blogs that i own, I was giving away a free rapidshare account. Now this deal seems good…

  7. India 365 says

    Yap!! This practice does help, in fact mutual coordination. But, how many of them are genuine in paying the winners of the contest!!

    • says

      Mansi I wonder if there is any blogger who tempers with such contest. I guess no or if there are any , probably they are never a successful blogger. To show the transparency, people show how they pick the winner. Either it can be a point system or picked by set of Judges.

  8. Vikash Dhankar says

    Thanks for the information.
    In future I may also thinking of contest on my blog. But right now i m not in position. You all great bloggers are our inspiration.

    • says

      Thanks for your comment Vikash. Well you can always get free sponsors for your blog. Just check with your niche and contact the right person. It can be a free software license giveaway or can be a free domain giveaway which are pretty cheap but no one will mind freebies. :)

  9. Rahul says

    Running contest will give sharp boost in visitors and later in search engine rankings. Whatever the case, expert who already well established runs the contest. Not every noob can do this.

    • says

      Rahul I dont know what do you mean by noob, and in blogging there is no term as noob (Slang). Anyhow..Its always first time for every one..and one fail contest does not mean next will be the same… So its always like you keep trying.. Always start from a small investment and if things work out, then go for big investments.

  10. says

    Very true. Also it is very necessary as to what the contest is. People have to be very careful on the contest format. Basically they need to know WHAT they want from the contest.

  11. Surender Sharma says

    Harsh I am agree with your points because in previous contest on my blog I received many back links because my friend bloggers published on their blog post about the contest.This way my blog reach on the upper stairs in search engine ranking as well as Technorati ranking.
    Secondly I increased subscription of the email readers.
    But I would like to say that contest is not everything,The best thing is content.Contest is the way to attract to the readers but if content is not good,they would not stay for longer.
    I’m really thankful to you for publishing the information about contest on SML.

    • says

      Surender thats the main benefit of running a blog contest . Free advertising, free backlinks and for sure good no. of traffic.. :) I’m glad you enjoyed it and thanks for your insight on this topic.