Google’s View on Guest Blogging for Links?

One of the topic which I have discussed in the past is is it worth asking for links while guest posting and there is no doubt, after Penguin and panda updates, Guest blogging comes out as one of the most lucrative way to generate high quality backlinks. From last 5 months, I have noticed a great increase in number of guest posts submitted at ShoutMeLoud, and needless to say almost 40% of such articles are written just for a backlink. Now, I have one simple question to ask you: What makes your Blog and an article directory different if you allow any kind of links via Guest blogging?

I have already talked in detail about the same and you can read about it here: Are you turning your guest blog into Article directory?

One major reason I’m discussing this topic, because many of ShoutMeLoud readers allows guest posting on their blog and many of them don’t realize the negative impact of the same. If you are aware of Penguin update, which penalize sites getting low quality links or sites giving away too many spammy or low quality links, you might not like to jump the wagon of blogs allowing guest posting. Specially, when Google is gearing up fast on any kind of link spam, I’m sure many of you might not like to see your hard work go away because of one free guest post with a low quality link.

Google’s Opinion on Guest Blogging for Backlinks?

Now, there is no doubt that for the time being Guest blogging is credible source for earning links but the question is how long it will survive? Specially, the way Guest blogging eco system is being games by SEO’s and spammer, it’s not far that guest blogging on any blog will not be the best way to generate links.

Matt Cutts shared a video on Google Youtube channel about: How Google sees the links coming from guest blogging and some good practices for guest blogging. This video is targeted for bloggers and also for link builders.

Here is how you can get started with high quality links via Guest Blogging:

  • Create a brand for yourself as an author. You can take advantage of Google authorship.
  • Accept only quality articles which adds value.
  • Don’t accept similar or spinned article.
  • Don’t link out to irrelevant domains. Read: Outbound links for SEO
  • Also, while accepting guest posts, make sure topic should be same as your blog niche.

Most of the tips and advices given by Matt in this video, I have already published similar guide line for Bloggers on How to accept guest posts on your blog, which will solve most of the problem with filtering high quality and low quality content.

Now if you are wondering how do you differentiate between low quality and high quality guest article, head over to SML earlier article on How to judge high quality content and if submitted guest post fulfils the criteria, you can publish it on your blog. If you are a Blogger or link builder, you can refer to my earlier guide on How to craft guest posting campaign for kickass exposure.

Do let me know what all criteria you have set for your blog before accepting any guest posts? Do you think in future Guest blogging will not be the best way to get high quality links?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 13 )

  1. Karri Avinash says

    Hi Harsh…!!!,
    I think the link to the YouTube video of Matt Cutt’s isn’t working properly.
    I just have to do a Google search to get the video.
    Please check if I’m wrong…!!!

  2. Mahaveer says

    Nice article Harsh. I think any blog should accept a guest post after reviewing not only the article but also the backlinks that the guest author has requested. I get many guest post requests from guest bloggers but most of them are from low-quality product-sites. So I have to decline their request even if the article was nice enough.

  3. Raza says

    This is a hot topic and i am glad you brought it up. A lot of bloggers allow guest posts, but they don’t let you link out naturally and compel you to have your back link only in Author bio, which is buried under content and does not relate very well to rest of the content. The ideal way is, only allow guest posts if they highly relate to the content of blog and writer has put great deal of effort into writing it. Then let them have 1 or 2 links to their own site, but make sure the out going link is highly relevant and fits in the post perfectly. Also make sure the link looks natural, e.g use branded keywords instead of money keywords or just link naturally!

  4. Kirti Kumar says

    No impact will be found on high quality page rank with latest Google update. Google is also listing genuine and quality blogger as These type of blogger can not be dropped by the changing policy by Google search and Indexing.

  5. Bhushan says

    Guest posting is such a key strategy for every blogger to build their online influence because:
    1. Guest posting build a relationship with other blogger.
    2. Guest posting is great for search engines.
    3. Guest posting introduces you to other communities.
    Thanks for sharing a valuable article!!

  6. Nizam Khan says

    Well yes, no doubt guest blogging is a great source for building backlinks. But getting high quality links through guest blogging is important which can be done by accepting quality guest posts, niche relevant guest pots, link out to relevant domains etc. Thanks Harsh for sharing this info and video tutorial :)

  7. kamlesh nishad says

    Hi, I am new blogger here, really enjoying reading your article. The same idea generate in my mind guest post and article directory. Thanks for your post.

  8. Sandeep Kumar Dan says

    hi, Harsh
    I am first time here,Here an awesome evironment love to surf and proud to be an indian blogger to see you. Now on the topic yes, we should consider regarding acceptance of guest post that which one should take and which one should bad article can make a bad impression of our blogs. Thanx to matt Cutts also for their nice vedio.

    • says

      Thanks for dropping by and glad you love articles here :). I agree with your statement..It’s important for blog admin to filter out all bad guests and concentrate more on publishing only high quality guest posts…

  9. Saurabh Rai says

    roger harsh… ! !

    Thanks for sharing in the easiest way.. :) :) unless American Eng. is a bit hard for me to understand..

  10. says

    The kind of guest post we accept normally differentiates our blog from Article Directories. Honestly I don’t care whether they guest blog for backlinks or exposure as long as the article is perfect. :)

    • says

      I agree…Till the time is original and add values…It’s good to accept it..Though there are few things we can do:
      Limit the no. of outgoing link from an article
      Limit the backlink to branded name Keyword
      To maintain the SEO balance, add few quality outbound links…