Google Search Against Low Quality Website & Content Farms

Google Against low quality Websites

Google has made some major changes in algorithm in past 2-3 months. On January 26th Google went live with new algo to lower down ranking of content scrapper site and now Google has implemented new algorithm on 24th February 2011 which will affect those website who are  creating content farms with mass number of useless posts and less original content.

This is a major change and many websites have been impacted and affected with new algo change.  Google has confirmed that this new algorithm change will be affecting 12% of total search result which is a huge change.

Personally I have seen major traffic change on many of my websites after 24th February when this new algorithm went live.

According to official announcement from Google:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Personally I don’t like this new algorithm change as I can still see many content scrapping website ranking well in search engine. According to Webmaster world forum, this new algorithm is not perfect and needed to be refine more. More over 12% change all of a sudden has brought down a great traffic dip for many websites.

Google team also confirmed that they are not directly using Personal blocklist chrome extension to make any direct alter in algo but they are comparing the result from their algo and user action to block any sites.

I believe Google will update it’s algorithm soon or make this new algorithm better to make sure no content scrapper and low quality sites will rank higher in SERP’s. Though expecting it to be 100% accurate is a myth and may not be achieved.

Do let us know if you have noticed any change in your search engine position after 24th February 2011 algo change? Did you notice less number of auto-blogs in Google search recently?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 23 )

  1. Nihar says

    Thanks for sharing this news.

    I heard that (digital inspiration) blog got hit due to this.

    It was strange to see this.

  2. Sunith Babu says

    I’ve seen a rise in my web traffic. I blog on technology and write articles that are innovative and bring in some invention to the Engineer’s thinking.

  3. Sarpras says

    Now new algo introduced in US only, so only US traffic effected.

    I get 95% traffic from India, so

  4. Zeeshan Khan says

    It doesn’t effect on my blog, traffic is same, sites like ezines, articles directories, rss directories will be effected. but really It sad to know about, I was also strange when I read post Amit’s Post.

  5. Swamykant says

    This has not affected my blog anymore. But this is good initiative by Google.. The major sites which will be affected is the aggregators.

  6. Mani Viswanathan @ DailyBlogging says

    I see a decrease in my Organic Traffic. Before 24th it used to be around 70-80% of the entire traffic. But now it’s only 50-55%. So I’m trying out some other methods like Social Media promotions, Blog Commenting, etc. to try and compensate for that loss. It’s really annoying for a blogger when your blog deserves to be ranked higher but still it’s not.

  7. Dinesh says

    Hi Harsh,
    Yes, heard the news and very upset to the real affect in blog.
    I’m sure Google will come up with some correction. There will be so many blogs effected like this.
    Anyhow, my tech blog is not affected by this, hope Google is recognizing my content as unique and genuine :)

    If you share what one blogger should do if this change affects his/her blog, that will be great.
    Good luck

  8. Rahul Solanki says

    Thank Google.For me i can see an extra traffic from 2 days.I’m happy still not happy because just 1 hour back i was search for some thing and got some think which i not accept after this change…..sorry google just change alg once again,,..

        • Rahul says

          my god, I saw traffic. It is like they got deindexed for many terms. If amit jo was getting 1lakh visitor per day. Now he is getting 5k visitors per day. Also, in some reports says Google just implemented this algorithm in What if they are going to implement in 40-50 google country specific urls?
          Also, after this updates all massive content sites will adhere much more strict content guidelines.
          If you analysis properly, Big sites like hubpages etc have good content. But still google wants to keep searchers happy, this will make adwords user more happy.

  9. Rahul says

    Well i was analyzing, many websites and forums. In which many websites lost sudden traffic from for only one day. Now things are back to little normal. But the point is Who gained if websites like ehow,hubpages, sqidoo, xomba, articles directory lost many positions. Also, none of my articles lost its ranking. If these big sites will lose tons of positions than we have big chance to rank our sites to these places.

  10. Praveen@techperk says

    This algo is a shit, my site is ranking in 16th page for a keyword but a chinese language site and some wordpress article directory site is ranking in 7th page. lol big G rocks

    I hate this change

    • says

      Praveen it’s just not only you..many big business is also affected with this new algo change. Lets see what more has to come from Google Search engine algo in future.
      Though you can always report such site…

      • Tejaswini says

        I too got shocked as Digital Inspiration is always considered as an ideal blog by the bloggers, and I personally like the way he writes the posts, his quality of content and feel that there is some mistake in the new signals added by Google in the algo. Hopefully Google should correct it, because it is not acceptable that good sites should suffer with the actual content farms.