Google seems to be getting harsh on content spammer and website with low quality and little original content. Couple of days back Google adsense slapped Auto content generated blog and now it’s time for getting another from Google Search.
Google search team made changes in their search engine algorithm which went live on 26th January 2011 to lower down the ranking on websites which has less original content and content scrapper site. This is a good start from Google team to remove serious web spam from search result.
Though it’s still unclear how Google is differentiating among original and copied content. Many users in webmaster forum also mentioned that they have seen tremendous drop in search engine traffic, despite of offering quality and original content.
One thing which is majorly improved in new search engine algorithm changes is localization. Now auto complete feature of Google search will suggest you more of local search term.
Words from Matt Cutts (Google Engineer) on 26th January Algo change:
Slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.
Now one thing is for sure along with on page SEO optimization, you need to work on getting backlinks for your domain. This will helps in building authority of your domain and thus you will outsmart other blogs which are copying content from your blog.
In case if you still find copied content are ranking higher than original content, it’s time to go through our earlier posts on plagiarism and report such posts and get back your lost ranking.
Do let us know if you have noticed any change in your search engine traffic (Drop or rise) after 26th January 2011? Are you happy with this new search algo change or you become a victim despite of publishing original content?