Google Search Algorithm Improved to Fight Against Content Scrapper

Google seems to be getting harsh on content spammer and website with low quality and little original content. Couple of days back Google adsense slapped Auto content generated blog and now it’s time for getting another from Google Search.

Google search team made changes in their search engine algorithm which went live on 26th January 2011 to lower down the ranking on websites which has less original content and content scrapper site. This is a good start from Google team to remove serious web spam from search result.


Though it’s still unclear how Google is differentiating among original and copied content. Many users in webmaster forum also mentioned that they have seen tremendous drop in search engine traffic, despite of offering quality and original content.

One thing which is majorly improved in new search engine algorithm changes is localization. Now auto complete feature of Google search will suggest you more of local search term.


Words from Matt Cutts (Google Engineer) on 26th January Algo change:

Slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

Now one thing is for sure along with on page SEO optimization, you need to work on getting backlinks for your domain. This will helps in building authority of your domain and thus you will outsmart other blogs which are copying content from your blog.

In case if you still find copied content are ranking higher than original content, it’s time to go through our earlier posts on plagiarism and report such posts and get back your lost ranking.

Do let us know if you have noticed any change in your search engine traffic (Drop or rise) after 26th January 2011? Are you happy with this new search algo change or you become a victim despite of publishing original content?

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 18 )

  1. Jasmine says

    This is a really good algorithm update from Google! My site’s traffic has increased slightly… I have not checked if it’s due to the algo change or not, but I am definitely happy!

  2. Vivek Parmar says

    don’t know how it works content plagrism is soo hectic and making every blogger to work hard to find those culprits and kill un-necessary time

  3. Nihar says

    Thats a great move.

    Thanks for sharing this. We wwill know whether it is picking the original posts or scrappers posts in coming few days.

  4. kbharath @ Techntricksonline says

    Its a great news for the profession as well as the new bloggers who are taking blogging as their career so they will be safe from these content scrappers and the autobloggers.

  5. Dinesh @ DailyBlogMoney says

    I could see slight drop in my search engine traffic.
    But other tech blog is enjoying with more traffic recently.

    Thanks for the information.

    • says

      Dinesh try to find out what made your traffic drop. It’s not a very good sign.. Probably someone might have taken your spot… In that case do report such blogs to Google webspam team.

  6. Suraj says

    This is great initiative from Google, because it seems that I’ve got pretty decent traffic from search engines.

  7. Michael Aulia says

    Same amount of traffic in my case. But definitely happy to see that Google penalizes those spammy sites more and more :)

    • says

      I have noticed a slight increase in my search engine traffic. Seems like this new algo change would bring better search engine result for sites with original articles…

  8. Lovers says

    Well, They may claim to have worked upon to remove spam from search results but the reality is not so. Their new algorithm is totally wrong. I suppose that they’ll bring change in their new algorithm soon as they might have received tons of reconsideration request for original websites (which are legitimate and didnot copy content) which have been completely deindexed due to the changed algorithm.

  9. Tech Maish says

    I am still fighting with content scrappers. There are a few bloggers who always copy articles from my blog but i don’t know when google will punish them.

    It is quite difficult for google to determine which one is original and which one is duplicate, that is why both original and duplicate articles both are some time ranking on the same page on google. That is ridicules…..

  10. Rahul Solanki says

    hey man my traffic increased,statcounter shows 20% increase in my traffic.I don’t why but i think you may be right.thanks Google