After one month of launch of Google Penguin update, Google has rolled out another update on Penguin on 26th-27th May 2012, as confirmed by Matt Cutts in a Tweet. If you are new to Google algo updates, you can check out this infographics, which shows all the major update from Google team, since they launched.
According to Matt Cutts Google Penguin 1.1 is data refresh and it will impact only <0.1% of English searches. Which is not a lot, but for site like WP.MU who were hit by Penguin, because of anchor text optimization is finally out of the penalty. Here is official Tweet from Matt Cutts:
Google Penguin 1.1 : What can you do for future update
If you are one of those who have seen a significant traffic drop on 24th April or 26th-27th May 2012, you are more likely to be penalized by Penguin. Now, you need to take corrective actions to fix the issue.
One simple tip, which worked for one of my client is by taking down as many spammy links as possible. Though, it’s not that easy but you can take help of DMCA, Email and other mode of communicatio and at the same time, you can start a guest posting campaign and increase the quality of your links and increase the variation in Anchor text Keyword.
Wp.Mu, which is one of the reputed site for WordPress lovers, got hit last month but with Google Penguin 1.1, they managed to recover from the updates, you can read about their recovery journey here. Here are some of the steps mentioned by them to recover from penalty:
- Removal of low quality link (Specially, links coming from Theme footer attribution)
- Fixing all crawl errors related to site
- Build more natural links
- Fixed duplicate title tag/Meta tag issues (Duplicate content in WordPress)
Here is an image showing, how many links they removed, which helped them to recover:
One thing, which I have noticed in latest update, earlier it was earlier to rank a new site well in search but with latest Google updates, now with a strong link profile and social media signals, any new site can rank way higher than old sites. Though, Niche and other SEO factor will play a significant role.
Here are some articles from the past, which will help you to learn SEO better and beat the hell out of Penguin now and in future:
- Post Penguin SEO strategy for Blogger
- How not to hit by Google Penguin like changes again
- EasyWpSEO WordPress plugin for Keyword optimization
- OnPage optimization Guide
If you ever hit by any Google search engine algo updates in the past, its high time you should start making a strategy and work on over all recovery and SEO optimization of your blog. Because, if your site is penalized that means Google feels something is wrong with your blog, and all you need to do is: Give the search engine bots what they need.
How’s latest Google Penguin 1.1 update affected your site? Have you seen any prominent increase or decrease in your search engine traffic? What Steps are you taking to make sure your penalty will be gone by next update?
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