Update: Page rank is not dead, read below for updates.Google page rank is a ranking system by Google, in which they rank websites based on a scale of 0-10. 0 being the least and 10 being the most. Today, if you would have noticed Google page rank, you will see PageRank 0 or N/A for your site and for all other site. That includes Facebook.com and all other major sites which you can think of.
Though there is no official confirmation from Google on toolbar and other page rank checker tool showing 0 but if we believe on some of the sources, Google lost the exclusivity of Page rank patent this year and one reason of Google not showing any page rank,
could be because of this.
Anyways, Google always suggest not to bother about Page rank but to keep producing quality content. That’s one of the reason they killed page rank from Google Webmaster tool. As it is, in SEO community rumor is Google will be killing page rank and somehow on personal level, this is a good move by Google.
How Killing Page rank is a good idea?
Page rank shows the authority of blog but it’s not related to traffic or any other statistics. Any Website can have page rank with 0 content on the basis of backlink which I already explained in my PR3 case study.
And if you would realize, most of the time people game Page rank to get backlinks from high PR sites to boost their ranking. Now, imagine a scenario when you can’t see any page rank for any site, this means SEO people and other bloggers can’t really discriminate among different site. And the best way to judge would be is by quality content and traffic. That’s why gaming the system will be stopped and all blogs will be treated the same manner.
Who will be the biggest winner if Google will kill Page rank?
If Google actually decide to kill Page rank, some sites like Alexa, Compete.com might become one of the biggest site to analyze a site authority and stats. Though personally I never liked Alexa ranking, as it’s mostly depend on traffic and not consider other matrices like social media popularity, which itself is one big factor to determine a site popularity.
Though on the other hand, Google page rank helps in Ego boost. When a new blog gets page rank, it actually motivates blogger/Webmaster to work harder and get better page rank. Also many sites, revenue model is based on Page rank. For example: Advertisers like to buy advertisements from site with good page rank and if you sell product review service, page rank is one big factor that determine the success of your service.
Update: Google has not killed pagerank, but they have updated the URL which is used to get the query for PR. If you are running a script or your own system to get Page rank, you need to make small change:
- Earlier: http://toolbarqueries.google.c
- New: http://toolbarqueries.google.c
Anyways, I would love to know your opinion on the same. Do you think killing Google should actually kill Page rank??