4th February seems like a big day for Webmaster’s. Today, I have noticed a huge change in keyword ranking for many of keywords that I’m tracking. And the second big news of the day is, Google rolled out first Page rank update of year 2013. We will talk about keyword dancing in other post, but for now lets stick to today’s Page rank update.
For the latecomer, Google page rank is a score from 0-10, which rank websites based on various factors. For a new website, Page rank is either 0 or N/A, and for a website which is online for more than 2-3 months, they usually get a Google page rank from 0-10. 0 being the least, and 10 being the best. There is no direct or indirect change in website traffic because of Page rank, but a high PR means your site carries more link juice.
More over, when you have a high PR website, you can always charge more to advertiser or for sponsored posts.
Page rank is usually related to amount of backlinks your site is getting, and outbound links from your site. If you are getting a decent number of high quality back link, you will end up getting a decent page rank by next update. I have already shared a case study, where I ranked a website with PR3 & no content, just by building links.
4th February 2013 Google Page rank Update:
This is an expected Page rank update from Google, and it was supposed to happen at this time of month. Till now, I have not noticed any Page rank change for any of my blog ,but many new bloggers have reported getting Page rank 2-3 in 2 months time. You can also check out last year PR time-cycle here. If Google follow their Page rank update cycle, I expect next PR update in May 2013. Usually I ask other bloggers to don’t worry about page rank, but at the same time if you are one of those who are seeing a Page rank drop, it’s always a good idea to do a complete site audit, and fix the missing pieces. You can use any of these websites to check page rank.
How to be ready for next Page Rank update:
As I mentioned above, Page rank is mostly related to backlinks pointing to your site. If you want to get a good page rank by next update, you should start working on building quality backlinks. Try to find missed and hidden gem to get quality back links. For example, you can use Pinterest to get dofollow backlink. You can create a guest posting campaign, and easily get some high quality, and niche relevant links.
- You can read our earlier guide on: How to improve page rank – A definite guide
So, do let me know how’s Feb 2013, Google Page rank update turned out to be for you? What steps are you taking to improve your PR before May 2013 update?