If you are a Blogger, I’m sure you are aware of Google page rank and if I’m not wrong, like all other blogger you also believe a high page rank is a big metric for checking the authority and quality of Blog. Though, there are many like me who don’t care about Page rank apart from another way to show off your site ranking. For an example, how many of you consider Alexa ranking to be a great judge of site quality and site traffic? This let me thinking, PR really matter or is it Google Page prank? After every three month, Google update Page rank and rat race to check Google page rank starts.
Google page rank is Google algorithm for measuring websites and many users take it as negative impact if Google pull out page rank from your blog. I was talking to one of my blogger friend: Andy and he told me his blog moved down from PR 3 to PR1 in the last page rank update. Though his website traffic is not effected even a bit and day by day his traffic is increasing.
Google Page rank is Actually Google Page Prank
In general having a high PR is always good as it shows the quality of your blog from the Google eyes. This means your blog is doing good in terms of search engine optimization. Though if you checkout my case study of PR 3 with no content, you will realize how easy it is to get page rank by manipulating the backlinks.
Let me clear out some air and clear the biggest misconception with Google Page prank : “Google Page rank has nothing to do with site traffic”. A Website with low page rank can get better traffic from a site with high PR. Though, page rank matters when you are opening your blog for guest posting, when you offer sponsored or paid reviews, as backlink from high PR pages passes more link juice than low pr sites.
Losing page rank after last update means, you need to do a review of your blog and find out the things which you have done in last few months, which resulted in losing your page rank.
Some common reason for losing Page rank :
Lots of Affiliate links
Google webmaster clearly stats that they don’t mind affiliate links until unless you don’t do excessive of them. One easy way to get rid of affiliate link issue is use Gocodes wordpress plugin, and use nofollow tag and also configure our robots.txt to noindex affiliate link.
Lots of link to bad neighborhood
By bad neighborhood I mean , linking to Po*n websites, Gamb*ing websites, Po**r websites and so on. Google strictly disallow linking to such websites. Try to avoid it at any cost.
Post duplication is done by mistake. Most of the time its your theme issue, or you might have forgotten to redirect non www to www or vice versa. Even your category and tags pages are same as your homepage and you keeping it do index. People have different thought about post duplication, but undoubtedly post duplication in any ways is harmful.
Paid text links
I have seen on many blogs using paid link widget and later they always complaint about losing page rank. Selling and buying link is a strict no for SEO purpose. Though internal-linking to blog in the same niche is ok.
These are 4 parameters which I can think of why you will lose your page rank.
Meanwhile I will love to know your thoughts on do you really consider page rank is an important parameter to measure any blog?