Domain name business is one of the most lucrative business in today’s date, and now Google is in the news for launching their own domain registration service. Google used to offer domain buying service via 3rd party services like ENOM and Godaddy in the past to support Google apps for business and custom domain name service on BlogSpot.
On 24th June 2014, Google announced the invite only launch of its domain registration service with the name “Google Domains“. Google domain registration service is at an infant stage and it will take time before you can take advantage of their domain registration service. I will let you know about the public launch , for now I will share about the features of Google domains and link to ask for Google domains invite.
Features of Google Domains service:
As I mentioned above, this is not the first time Google is dealing with domains, but as a domain registrar; this is the first time, users will be able to buy domains directly from Google. As announced by Google+ Your Business on Google plus, this is at testing phase and fully functional Google domains service will be launched in the near future.
“Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. (You currently need an invitation code to do so, sorry!) We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience. We also want to make sure our customer support and infrastructure works flawlessly, and that we have the right additional services (like mobile website creation tools and hosting services from a range of providers, as well as domain management support).”
Now, lets look at notable features of Google domains as domain registrar:
Free private name registration:
Who.is guard or private name registration is one useful feature that Google domains is offering for free. If you are not aware of who.is guard service, here you can watch a video to learn everything about it. Free private name registration will be free when you buy a domain or transfer a domain from other domain registrar to Google.
Branded domain Emails:
This is the most lucrative feature of all, as with this you can create 100 email aliases with your domain name, and forward it to your gMail account. I’m still looking for more information on this, as I’m not sure if Google is going to offer branded domain emails via Google apps or will it be different from Google apps. Google apps for businesses used to be free in the past but now it’s paid. You can find a detailed tutorial on Google apps for businesses over here.
This is another common and useful feature for every domain owners. Using this you can forward a domain to another domain name. For example, if your main site is xyz.com and you have an other domain name extensions like xyz.net, xyz.in, you can forward the other domain extensions to .com or vice-versa. This is one standard feature offered by all the domain registrars.
Domain management tools:
From the usability point of view, domain management tools will make life of domain owners easy. With Domain management tools you can edit your domain A record, CNAME, name server records easily. I’m also hoping that Google will integrate domains with its other services like Webmaster tool, Google tag manager to make life of a webmaster easy. It has already mentioned about this feature “Use Google Synthetic Records for integration with Google App Engine, subdomain forwarding and Google Apps services”.
Integration with popular website builders:
Google domains is also partnered with many popular website builders like Shopify, Squarespace, Weebly and Wix.com to let user create beautiful websites with zero technical experience. If you are new to Website builders here you can learn about advantages of website builders and here is a list of 5 popular website builders.
Buy new domain extensions:
2014 is a golden year for domain industry, and many new domain extensions were launched this year. Google domains will be selling new domain extensions as well. Though if you don’t want to wait to buy new domain extensions like .guru, .photography, you can grab these new domain extensions right now at a reasonable price from ShoutMyDomain right away.
Along with this you will be getting all standard features offered by popular domain registrars like Domain locking, customisable sub-domain to name a few.
At this moment it’s hard to predict the public launch of Google domains service, but anyone with Google domain invite code can start buying or transferring domain names to Google domains. You can request for Google domains invite code over here. For now, you can browse their invite only site from the link below.
As an end-user I’m pretty excited to see another big player jumping into domain business. This will indeed help us to get better service and more competitive price. Google is supposed to charge $12 for .com domains which is almost the same as other popular domain registrars. I will keep you updated about the public launch of Google domains, for now let me know your thoughts and views on Google jumping into domain registration business. Here are few more selected articles that you should read next: