This is a guest post by Oliver who blogs at Thisisfreelance. If you would like to write for ShoutMeloud, check our guest posting guidelines.
I recently wrote a post on how Google Adsense was going to remove those who stole content from the Google Adsense program. It seems however that Google are going one step further. This interview from Matt Cutts talks in depth about some of the big changes coming from Google.
One of the biggest changes is that Google will be removing sites which take, in part or in full, content from other websites. This means that sites that steal content may suffer huge penalties in their Google rankings.
The big question hanging over this is just how will Google be increasing their fight against duplicated content. One big issue here is that since Google will be penalizing sites that copy content in part or in full, what happens when people legitimately copy their own content?
The main purpose of this change is to improve the search experience for users, Google will be cracking down on all kinds of content which diminish a users experience. Duplicate content, article spinners, and sites which display summaries of articles as a gateway to the full article will all be penalized greatly by the new Google algorithm. Unfortunately a webmaster copying their own content and distributing it across several sites also has no benefit to people searching for an answer.
This is yet another great move by Google to help combat copyright theft. For those of us who have spent years sending out DMCA notices, this is yet another move that will help save us thousands of hours of unnecessary work every single year.
This second great move by Google has now helped secure a new future for authors who are trying to make a living online. With a new focus on fighting content theft they are cutting off both the source of traffic, and the Adsense earning capability of sites that host stolen content. This reduction in stolen content will hopefully make life a lot easier for us writers.
However there is a downside. With sites that host large numbers of duplicate content being severely penalized (Matt Cutts own words) Sites like eZine articles are now going to have a large problem. All the sites that currently syndicate their content may suddenly find themselves without their main source of traffic, and with no traffic, there are no earnings.
eZine articles has been a very low level backlinking technique for a long time now, but it is still quite sad to see such a well known brand face such an uncertain future, along with many of the other sites that emulate the eZine content distribution model.
Do let us know what do you think about this new steps taken from Google? Is it also going to give you relief?
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