Last year Google added that they will be using Website loading time as one of the several factor for search engine ranking. We all know using lots of advertisement slows down our blog load time and Adsense is one such advertising network which everyone is using.
In an official blog post Adsense team confirmed that Adsense codes slows down your blog page load time by 12% and they have worked on better code and mechanism which will not slow down your page load time.
Here is an official excerpt from announcement page:
AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so we set out to make this better. We’ve now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn’t slow down your page content. We’re very happy to announce that we’ve eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.
To implement this new changes, you don’t have to change anything from your end. This new method is currently supported for Chrome, Firefox and Internet explorer 8. In future we can see the support for Opera and IE9 browser.
It’s a good move by Adsense as it will help us to load our blog pages faster and better reader experience. Do let us know how did you liked the idea of better load time optimized Adsense ad and which ad network according to you slows down the blog loading time the most?
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Article by Harsh Agrawal
Harsh has written 1206 articles.
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{ 15 comments… read them below or add one }
Nice article … so it means we dont need make any changes in our site ? right.
Much needed step from AdSense. AdSense had always been better in loading adds compared to other networks. Now its getting more better.
Thanks for sharing this latest news Harsh. i am very happy from this news because usually my site loads slow and still now i didnt know that adsense also slows down the site loads. may be my site load time may get better hereafter.
Ya adsense is something we can’t ignore, the new initiative will allow to have more image banners.
only adsense code taking less time to load.
This is interesting news as from now website will take less time to load.
This is great, wish i get back my google adsense account back
This is a welcome move from the AdSense team. I have heard a lot about these increase in blog load time when we use AdSense and that is one of the reason I have stayed away from them on my niche blog. But this move is tempting me to use them in my blog. Thanks for sharing the info, Harsh.
great thing from google site, this is why they are the best!
Thanks for the update, previously Google adsense used to slow my blog, but lets hope this new feature loads fast.
Interesting. I never experienced any slowdown and never expected AdSense to be slow. Nevertheless, improvements are always good, whether you realize it or not
My site seems to load faster but of course i don’t know whether it’s because of the cache plugin i use or adsense improvement.
Thanks for this info harsh.. It’s good to hear that adsense has made this move.. considering that page speed is an important criteria
I’m happy to know about this info buddy! May be they should reduce the size javascript file , thereby, they can achieve a minimum time on loading. The same could be done for Google Analytics script as well!
Thanks for telling us such a big fact .. that adsense adds up 12% of total loading time of my site!
Regards
Arjun Singh