Whether you are blogging for fun, for your community, your employer or to promote your own business, you need readers to find your site and get hooked on it so that they become faithful followers. Most of online system works on one system: Drive traffic and convert them into subscriber. This in-turn will help your blog to grow over the time.
Now, there are many ways you can get free traffic and paid traffic. Most of business websites, I know uses the PPC or advertising model to get traffic to their blog. There is nothing wrong with this approach, but We all know that advertising can become a black hole for money and that there are plenty of ways to promote your blog free — so what’s the best way of getting and keeping your readers without resorting to paid advertising?
Ways to get free Traffic to your Website:
Here I’m talking about one simple rule of any type of Blogging which will help you to get free traffic. I’m not going to talk about any method, but it’s all about refining what you are already doing.
- Read: Benefits of Blogging for business
The first thing you should do is to make sure you use a good blogging platform such as WordPress. This will help you to get started quickly and more efficiently. More over, you have more control on SEO of your blog when you are using a self hosted WordPress blog. If you are new to WordPress, you can refer to WordPress guide to get started here.
SEO, choosing the right keywords for your blog and getting search engine traffic is undoubtedly important to get free traffic, as is creating backlinks to your blog. This is an effective strategy because blog readers love information and will be reading widely on their subjects of interest. You can find plenty of potential visitors on other relevant blogs, forums, social media sites and websites, so it is essential that you stay in touch with what’s out there and create as many links back to your blog as you possibly can.
Now, when you are compiling a post in WordPress or on any platform, make sure you follow standard on Page optimization rule or better use keyword optimization plugin like EasyWPSEO. The key to this free traffic guide is SEO, as we will be using the power of search engine and blogging to get traffic.
Press releases are one of the best ways to drive a lot of traffic to your site, especially when they are published in popular newspapers and magazines. Editors are always on the lookout for interesting stories, particularly for the online versions of papers, but you do need to write a press release specifically for a particular publication. Pay attention to their style and write pieces that will fit in with their general themes.
If a story looks like it’s written generically for any old media, then it’s likely to be rejected unless it is ground-breaking news. You can try media agencies to find a home for your press release but the best way to get it accepted it is to write directly for a particular editor who writes about your area of interest. Just take some time doing your research before you start writing — if your story is accepted and published by a well-known paper or magazine, you could be deluged with traffic in a very short time.
A longer term strategy is to write articles for syndicates and relevant posts as a guest blogger for some of the best blogging sites. This is a good way to get links back to your own blog and get your name known as an expert in your field. It is also useful for building your unique brand as a blogger. There are several really good sites, including this one, that will accept blog posts by guest writers and the bonus is that it could lead to paid work as a writer or blogger in the future.
Use Interactive Media:
Another way to utilise high ranking sites in order to get links back to your blog is to post videos on YouTube or photographs on Flickr, for example. There are endless ways you can use interactive media to promote your blog — how about making some instruction videos for You Tube or interview somebody interesting for a webinar, or record your blog posts as audio blogs (audio blogs could provide a really great service for people who are blind). You can also take advantage of viral video marketing guide, to boost this to next level.
Blog commenting is another great free tool that we got. Commenting not only helps in branding, and traffic but it also helps in generating backlinks. More over, it’s quick and with a proper strategy, you can use it for better personal connection. Here is a complete blog commenting guide, that you can refer to for getting started with blog commenting. I also, recommend you to install this free addon call Easy Comment, which will help you to fill comments forms with one click.
Yet another way to tap into high ranking sites for those important links and really boost your credibility at the same time is to become a Wikipedia editor. You can write your own entry on the subject you are most knowledgeable about, or you can edit other people’s pages and add links and references. Don’t forget to mention your work on Wikipedia within your blog as it helps to showcase your expertise.
Turning free Blog traffic into Subscribers:
Now, we have done the hard part and that is creating a good blog, writing content that people love and get free traffic to our blog. Now, next strategy is to convert those one time readers into loyal subscribers. Now, Harsh has already shared some of the must have subscription options for any blog, and I suggest you to pick some of the best options, which fits your niche.
Series post: Increase curiosity
One great strategy for getting people to come back to your blog for more is to serialise your blog posts. Break up a long story into several smaller posts and make sure you maintain enough intrigue to get your readers wanting to know what happens next. It’s like creating a cliff-hanger at the end of a chapter in a riveting thriller — you should always leave your readers desperate to know what’s coming next.
Interlink Blog post like a pro:
To make your blog site sticky’ and keep visitors reading for longer, it’s a good idea to have links to other posts within your blog site. This gives your reader a more rounded experience and gives them the opportunity to judge the whole of your work, rather than just your most recent post.
Ask questions : Engage with readers
Try starting a debate about an important issue or something topical that readers might be interested in. This draws them in by inviting them to comment and give their opinions. A great way to conduct a debate is via a podcast on your blog — this is like having your own radio show. People love to give their opinions and a podcast would give them a chance to air them publicly.
If a podcast seems like a scary prospect for you, you could conduct a discussion via a written forum or through one of the social media sites like Facebook or Twitter. Another more controlled way to discuss issues on your blog site is to host a round-the-table discussion with some experts and film them with their permission, of course. Post the video on your blog site and on YouTube and invite comments from your readers.
You can also take advantage of Google plus hangout feature, to host video meeting on your Google plus page and connect with readers. This will not only help you to promote your G+ page but also help in establishing you as an expert.
By far the best way to ensure that readers will want to come back to your blog is to create compelling and engaging content. Post frequently and give your readers the quality of information they are looking for and you can’t fail to attract them back regularly and recommend your blog to others.
Here are some more articles, which will help you to find more ways to drive free traffic to your sites:
Other trick, which you can use is by putting your blog in auction on sites like Flippa, digital forum and other Websites buy and selling sites. You can set the unreasonable price, and this can help you get decent amount of free refferal traffic from these website flipping sites.
Well, these are some of the tips which I can think of right now to get free blog traffic, but if you have more ideas and suggestions, do let us know via comment. If you enjoyed reading this post, don’t forget to share it on Google plus and Facebook.