In last couple of months, we have seen lots of improvements and features added to Facebook. Facebook subscribe button is the latest in additions. Needless to say, it’s an attempt from Facebook to cut down the migrating social media junkies to Google+. More over, with Google+ emerging as sole competitor to Facebook, new set of features and improvement become a requisite of the time. Looking at some of new features like: Facebook ticker feature, New Fb privacy settings and many more, Facebook is integrating some of the popular Google+ features. In coming days, according to some screenshots, we will have status sharing count feature which is again a Rip-off of Google+ feature. From an End user perspective, this will give me ample amount of reasons to stay tuned to Facebook, as I will be getting all the major Google+ features inside Facebook.,
When Facebook launched new privacy settings where you can set your privacy settings to public and this more visibility for your profile, we thought of this as just another enhancement, but with the launch of Facebook subscribe button for profile, Facebook has made it clear they are aiming for more. Today Facebook converted all Mark Zuckerberg Fan page subscribers into Profile subscriber according to mashable and this clearly shows the intention behind roll-out of Facebook subscribe button.
What does Facebook Subscribe button meant for a Blogger:
First thing: Facebook subscribe button is a new Facebook feature which will let you subscribe to other people public status updates without being a friend. I have repeatedly mentioned in my old posts, Facebook is one of the best free marketing tool you have and you can use it for many purpose like, connecting to other people, your readers and drive traffic and for branding. Though Facebook profile is limited to 5000 friends and thus we need to have a personal fan page, so that more than 5000 fans can connect to your profile. Personally, I have two ways by which people can connect to me on Facebook.
Though the problem comes when I have to manage more resources and keep them updated. Which become a tough task for me to maintain more pages and profile. Before, I will add more info into this topic, here is an image showing the difference between profile subscribee and personal Fan page:
This picture clearly represent that a Fan page is always good for branding and we can’t ignore the importance of personal branding Fan page. Though from an end-user point of view, I would prefer to connect to some one on Facebook personal profile than on Fan page.
New subscribe button, will let your followers control what updated they see from your profile and most important, profiles who have enabled this feature, you can subscribe to their public updates. Depending upon the settings, you can also comment on those public updates.
How to get Facebook subscribe button for your profile:
By default this feature is not enabled for your Facebook profile, and you need to go to this link and enable the feature for your profile.
What updates your subscriber will see?
Now the most important question which might have come into your mind while reading the post is, what kind of updated your subscriber will see. First thing which you should know, your subscribers will see only those updates which are marked as public. More over as shows in first screenshot, you control what updates you would like to see. Is it going to be all updates, Most updates or only important updates. This is to ensure that your subscriber won’t ne spammed with unlimited updates from your profile.
How to set your Facebook default privacy to public:
Now if you have decided that you will be kicking out your personal Fan page or will be using your Facebook profile as a way point for your readers and people to subscribe, it’s time to set your privacy. You have an option to set all your updates as public or you can also set it as limited and manually set the privacy to public for individual updates. Since I take care of what updates goes to my Facebook profile, I set my privacy settings as public and you can do the same by going to privacy settings page.
Now if you are clear about how and what impact this Facebook subscribe button is going to bring for you, it’s time for you to enable it. Most important, if you push all blog posts to your Facebook profile, you should stop doing it and manually update your status with only important and useful blog posts with personal statement or questions. This will have higher CTR and most important this will help you to set your profile as a credible profile. I also suggest you to download this official Pdf guide from Facebook, which will give you more insight on Facebook Subscribe buttons. Also, in coming days, Facebook will be rolling out an update which will let you update your Twitter account from Facebook. Though only your public status updates, will be published on Twitter.
Though unlike Google+ profile status update which easily gets indexed into Google search, Facebook public status update will not have that advantage. But Facebook has way more users than Google+, and you can use this as your advantage. Though one thing you should be sure of is, Facebook list feature which is going to be very handy if you use public status feature.
I would love to know your opinion on new Facebook subscribe button feature and if you are planning to use your profile to outreach to millions of Facebook users by setting your privacy as public and enabling Facebook subscribe feature?
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