Facebook is currently the most used website in the world after Google, and it’s growing faster than before. They keep introducing new features to make the whole Facebook experience even better for a user and more fruitful. Their new feature is solely focused on giving something back to it’s loyal 600 million users or so.
Facebook now pays its customers 10 Cents for every time they click on a certain ads. They launched this feature on May 5 and although it’s mentioned 10 Cents, users who click on the targeted ads will be paid in Facebook Credits. Now you must be knowing what Facebook Credits can be used for, to buy things from Deals, but you will have to save a lot as 10 Cents isn’t much and that too when given in the form of Credits. This is however a good step taken by Facebook to make it’s loyal customers get more involved in the addictive world it already is.
This new feature will currently only work in Games, and that too not all of them. Game publishers such as Zynga, Digital Chocolate, CrowdStar are a the top ones who’ll be participating in this new feature and giving out free credits to users. Until a few days ago, one could only use his/her credits to purchase goods online from Facebook Virtual stores, such as gift cards, gifts, game purchases etc, but now they can use credits to buy real world products using Facebook Deals. That is a good step, I would certainly play more Facebook games and try to save up for something nice.
Facebook is working with many companies in serving targeted ads on Game pages, that according to Dan Greenberg, CEO of Sharethrough(one of the companies) ;
Facebook’s move represents “a step away from interruptive advertising.”
I don’t how non-interruptive these ads are going to be, but I sure am going to click on them and collect some credits. Companies such as Sharethrough, SocialVibe, Epic Media and SupersonicAds will be serving ads for Facebook and these ads can also be shared with your friends so even they could enjoy the incentives. This is also going to help Facebook in making more revenue with increased click-through rate thanks to the ads.
What do you think of this new feature introduced by Facebook? What games do you usually play on Facebook and will you start clicking on ads to earn extra credits?
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