Couple of days back Facebook introduced Facebook interest list, which many tech pundits announced as Personalized News reading on Facebook, Feed reader for Facebook and so on. The way I see it, it’s a hidden gem and opportunity for Bloggers and marketers for soft promotion of their Blog, Service and Website. In this article we will learn how we can create Facebook interest list and how to use it for blog promotion.
I’m sure you are aware of Facebook list feature, which is a great way to keep your Facebook list personalized and control your privacy, Facebook Interest list is different from it, and it let you add people, Pages, group into one list and you can monitor all updates from one place. You have options to set the list as public and private. Personally, I use both private and public feature for growth. Personal list, is what I use to monitor updates from people and pages that I keep an eye on and find it important to monitor. Where as, I have created many public lists to track updates from different niche like “Tech” “WordPress” “Blogging” and SEO, so that people can subscribe to and from my reading list, they also get benefit.
How to create a Public Facebook Interest list?
So before, I talk about promotion using this list feature of Facebook, lets learn how you can create one. This is direct link where you can see what all lists have you created or you can create a new one. At the top, click on create List
In the pop up list, you can add people, Pages, people you are subscribed to. My suggestion, create niche specific list. For example, lets create a list for SEO related updates. One thing, which you have to keep in mind is, always create list which contains top brand, blogs, Websites, and people. This will make your list more authentic and will tempt more people to join your created list.
You can search for people, pages from the search bar at the top right. Similarly, you can browse your pages, subscriptions, Friends from left bar and select them to add in the list. Selected field shows, what all people you have added in the list.
One you have created your list, click on next. Next field is, give it a name and set the privacy of the list. Depending upon your strategy, you can set the list as Public, Private, and friends. Give a meaningful name to the list along with words to explain it. For example, in this case, I gave it a name SEO : Industry updates and guides.
Click on done and now this list for SEO is created and you or anyone can see the list live here. Once your Facebook interest page is created, you can always add, remove Fan pages, subscription and people from it.
You can click on manage list, to manage multiple things like :
- Rename the list
- Remove people
- What updates to show
Since you are the admin of the page, on the right sidebar, you will get a list of suggested people and pages to add in the list, which will help you to make your list more interesting in long run and let you find new pages and people to follow in your niche.
One thing which I suggest it keep updating and managing your list. Try to find more informative pages and make your list stand out of the all other similar list.
How to promote blog using FB interest list?
So, we have done the easy part by creating an interest list and now it’s time to use it for your blog promotion. In simple word, more subscriber you get more chances of you doing a soft promotion for your list. This interest list will work as Fan page updates, where new updates will be shown in the timeline of subscriber. In nutshell, more subscriber you get, better it is for you. One thing which you need to keep in mind before creating your list:
Create a personalized list in your niche: If you are creating a Tech list, don’t just add mashable, Techcrunch, ReadWriteWeb and other blogs. Along with top blog in your niche, add your personal reading list. Try to keep list as personalized as possible and add those pages and people who are new but publish interesting updates. Alltop and Techmeme is a nice place to find such new blogs. The idea is to, instead of creating just another list, work on creating cool and best Facebook interest pages in your niche, so that people are more likely to subscribe it after first visit.
Now, the hard part is promoting your list which you can always do by sharing your created Fb interest list on Facebook wall, Facebook Pages, Twitter, Mention in a blog post and so on. Don’t do over promotion but in between keep mentioning about your list, so that people can see and if they like, they can subscribe to it.
Here are some of the lists which I have created according to my personal reading, and you can consider subscribing to those niche, which interest you.
- ShoutDreams Blog Network List
- Apple List
- Blogger-Blogging List [Personal Updates]
- Tech List
- WordPress List
You can always use you creativity and use this Facebook Interest list for giving something genuine to your readers and keep them updated about latest happening in your niche.