I’ve tried many ways to make money online, and never succeeded… but I still kept trying.
Here’s my story:
Let me first tell you about Tally. Tally is a leading Indian accounting software which is easy to understand and manage. In fact, not too long ago, the words “accounting” and “Tally” were synonymous.
Some years back, I was facing some technical problems in Tally. I tried to find out a solution over the net, and I found a very good blog which helped me. Then I started studying and visiting the blog daily.
I started talking a lot about Tally, and I started telling people to use it. I decided the best way to advocate for this software was to start a blog (like the blog I was reading). So in 2006, I started my first blog, but time constraints led me to not pursue it very seriously.
Now, after one year of active blogging, I feel it worthwhile to share my experiences.
My Experience As A Blogger
After about 2-3 months of research, I finally bought a domain name.
Secondly, I needed to choose the right platform. I selected Blogger because I have a very non-techy brain. Sorry, I do not want to hurt WordPress lovers, but WordPress is a little too technical for me.
The entire path was (and still is) full of fun, creativity, and lots of challenges. I learned (and am still learning) a lot of things.
A) Monetization and Advertisement Networks
Have you every read the world famous story of “The Spider And The King”?
A king, who had been defeated in a war for the 6th time, became inspired by the resilience of a spider, fought for a 7th time, and won!
If you want to get into AdSense, you have to be like a spider. After all, the internet is like a spider web and only a spider can have mastery over their net.
I applied for AdSense, and I was rejected. I applied again, and again, and again, and every time I would get different reasons for rejection.
I was not willing to give up so easily, but then AdSense banned my account, so I could not make any further application attempts!
However, last month I applied again, and they told me to verify my site ownership by posting a message as per their requirements, and then resubmit. I did so with great hope, and soon I got another rejection letter from AdSense, this time with a reason of “unacceptable site content”!
For the first time in my life, I realized that people could make me look like a FOOL in such a smart way!
I found Infolinks to be really good, and I am still working with it.
I’ve made enough to cover the cost of electricity for my laptop, so that’s good!
Almost 98% of my traffic is from India; I can’t expect too much from Indian traffic and Chitika.
They say that Chitika works best when there’s a lot of traffic from the USA and Canada. Still, I am giving it a try but not expecting too much.
I believe their company is very honest, and I have great respect for that, so I like supporting them.
I tried BidVertiser for six months, but had no success with it. Either my traffic wasn’t strong enough or the platform wasn’t serving up good enough ads.
Regardless, I stopped using it.
Initially, I limited this for only search purposes, as I’d lost hope for earning money through placing ads on my blog.
However, I decided to give Lijit’s content ads a try, and I was very surprised. From the 1st hour of placing the content ad on my site, it started showing earnings immediately. For a moment, I thought there might be some bug in the system, but I soon realized that I was actually making money.
I replaced all of my low paying ads with Lijit ads and saw a good amount of earnings.
For me, Lijit is easy to use and helps me earn more money than anything else.
I also applied to this network, and they rejected me with a dozen reasons.
After reading a favorable review of this ad network here on ShoutMeLoud, I applied again. My god! They took only 5 minutes to reject me with the same dozen reasons.
I think there’s a guy on the other end of that application form who really likes pressing the REJECT button.
I had a very funny experience with this ad network! They rejected my site because they said it isn’t in English… it is in English!
Well, English is not my first language, so maybe my English doesn’t suit their tastes.
Note: This post has been edited by an English editor.
Apart from the above, I have tried another 30-45 ad networks, but really, it’s a bit like searching for a life partner. You find 100 of them, but 90 of them will reject you, and of the remaining 10, only 1 will actually be good for you.
Anyway, I have a full-time job and am earning a handsome salary, so I don’t need to get anything from any ad network.
It doesn’t matter to me because the sole purpose of my blog is not to get money. I love the Tally software and accountancy, and I love to solve people’s problems. It also increases my proficiency and authority in my field.
B) Search Engines and Site Directories
Google is the main source of traffic for my blog.
Frankly speaking, real life is full of tension, and I don’t need to stress over Google PR or Alexa rank. It would be childish for me to worry if my Alexa rank suddenly started to dip.
Two major forums also send a lot of traffic to my site, though I am not very active on either of them.
One is CA Club India and the other is Citehr.
I posted only once in the Citehr forum, and ever since, I get about 20-30 visitors every day from this one site. When my blog was not yet popular, this traffic provided me with some much-needed oxygen.
C) Experience with Blog Readers
Though I respect my readers, I don’t like some of their mentalities.
I come across many readers who think they can learn accountancy by surfing the internet.
I have encountered a few genuine readers, but the majority of them think they’re coming across “Aladdin Ka Chirag”. Within a few hours, apparently, they’d know everything there was to know about how to be an accountant.
I don’t respect these readers, and I tell them to stay away from my site.
But I will say this: Tally is such a simple piece of software that any person with a basic knowledge of English and a basic level of accountancy can easily learn to use it. I know 10 -15 people (who are not commerce graduates) who taught themselves to use Tally. Today, they are earning 15-25 K (300-500$) per month as part-time, freelance accountants.
One of my readers asked me to suggest him some software to learn Tally online. I told him that I knew of only two things: Hard work and common sense. Needless to say, this gentleman quit the chat and left my site immediately.
I always wanted my blog to save me from such kinds of people. These people are so lazy that they will waste hours and hours searching the internet, but they will never post a comment or interact with my content. I always advise readers to send me an email or post a comment when they have an issue.
But most of them expect me to fix all of their problems immediately via live chat.
This is definitely annoying.
D) Inspiration from Other Blogs
I get many useful tips from other blogs like Apnitally, Simpletaxindia, Blog Doctor, and of course, ShoutMeLoud which has helped me increase my page views and get high-quality, targeted traffic for my blog.
The Overall Blogging Experience
Overall, blogging has proved to be a great, worthwhile experience.
I have learned so much about how to be successful as a blogger while also learning how to be an expert in my niche.
As I continue on my journey, I know that things will only get better.
Now it’s your turn: Tell me about your blogging journey in the comments below.
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