How many first time bloggers fall into the trap? I’ve seen more than a few that have. You start reading MMO (Make money online) blogs, and before you know it, you’ve signed up for the Keyword Academy, Unique Article Wizard, Ultimate Backlink Solutions, paid $100 for hosting, outsourced your article writing through Elance, and then sat back in your chair expecting the returns to just start rolling in.
It’s not until about 3 weeks later that you realize that you’ve spent about $1000.00, and you have yet to see a dime in profits. That’s when 99% of bloggers throw up their hands, walk away, and go straight back to your day job.
I’m going to tell you something that most bloggers (especially the ones that flog the “must have” services everyone seems to have) will not tell you. Do not spend money until you’ve made money. There’s NO POINT, and it just doesn’t make good business sense. Let me clarify that it doesn’t make good business sense AT FIRST. One of the reasons that blogging is so attractive is that there is such a high return on investment which you blow to shreds if the first thing you do is whip out your credit card. When you start out with blogging, it’s better to have a small stable of sites (maybe 5 or 10), and use them to really learn what you’re doing. Pick sites in niches that are easy to dominate- don’t gear your first site towards, say, weight loss solutions, or NYC attorneys. When you’re getting started with blogging, be prepared for your returns to be small- they will be. But if you keep building backlinks, they will grow. And as they grow, you can add more sites, and begin to automate/outsource a bit more. But it needs to be a gradual process.
Here’s another one that “professional” bloggers won’t tell you- start with a free wordpress blog, or a blogger blog. DON’T haul off and start buying domains. Yes it’s true, if you buy your domain then it becomes your “property”, you can sell it, etc. But let me walk you through two scenarios:
You buy 5 keyword-related domains that you want to build sites around, and you spend a few hundred bucks to do it. You’re new to the MMO scene, and you don’t really know what you’re doing. All the sites are flops- no resale value, and hundreds of bucks down the tubes.
You make up 5 or 10 blogger blogs. None of them work out, so you make up 5 or 10 more. Maybe one or two of those work really well. Then you play with them and get them ranking well in the SERPS, and suddenly you’ve got a little money coming in. Now, just buy a domain in the same niche, write a targeted page from your ranked blogger blog pointing to the new site- which gives it some great juice, then repeat the process of link building with the second site that you did with the first, bringing it up to the top of the SERPS as well- now, all of a sudden, you have not one but TWO sites ranking high, and you haven’t lost any money doing it. What’s wrong with being both #1 and #2 in the SERPS? Seems pretty good to me. And if blogger eventually dies, or you get kicked off, then so what? You’ve still got your blog.
In the second Scenario, the important difference is that you use free platforms and services to experiment with, do your research, develop your methods, and get a small revenue stream coming in BEFORE you open your wallet. Let’s face it- in internet marketing, a large number of your efforts will be failures (although some will also be successes). It’s better, when you’re starting out, to make sure that your failures don’t cost you anything, and that your successes put money directly into your pocket. It seems counter-intuitive, but it’s easier to make money online starting from $0, rather than starting owing hundreds of dollars.
Eventually, after you’ve got steady income, it might make sense for you to automate some of your process, or own your own domains- but don’t start out that way. You’ll dig yourself into a hole you’ll never get out of.
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