How to use Custom Permalink for Blogspot Blogs

Few months back, Blogspot team added a new set of Advanced Blogspot SEO features which are more than just welcome SEO for a Blogger blog. Though, one thing which I still missed seeing in that update is, option to use custom permalink in BlogSpot. This is one feature, which actually create lots of difference for the SEO of your blog and finally we have Blogspot permalink options available. Though, before we move ahead and learn how to use it for better SEO of your Blogger blog, lets learn more about Permalink:

What are Custom Permalink

Let me stick to BlogSpot blog here, earlier we couldn’t control the permalink behavior of BlogSpot blogs and by default it used to remove some of the stop words and when you use long title, it removes the extending words from permalink.

Here is an example of normal Permalink vs Custom permalink:

  • http://www.shoutmeloud.com/blogspot-seo-search-preference-robots-redirection-metatag.html
  • http://www.shoutmeloud.com/blogspot-custom-permalink.html

In the second example, I just want to focus on Keyword BlogSpot Custom permalink, and that’s why I removed all other Keywords. Simple but very effective.

Earlier, we had no option to change or configure the Blogger permalink but in recent SEO addition, BlogSpot team announced the availibility of configuring permalink in BlogSpot blog. Unlike WordPress, we can only control permalink on single post level and not on site wide. More over, the control is limited and we can’t strip the month and year from the permalink. Anyways, still this new change makes BlogSpot SEO better.

How to use BlogSpot Permalink for Better SEO?

When it comes to Permalink configuration on single post level, the basic idea is to remove all stop words and use Keywords in your permalink. You can target short-tail or long-tail Keywords, depending upon which Keyword you are targeting. If you are new to Keyword search, You can refer to my Beginner guide to Keyword research for head start.

Custom Permalink in BlogSpotNow, when you write a Blog post in BlogSpot, simple look for Permalink option, click on it, select custom URL and add your permalink there. I know for newbie, it may sounds like rocket-science to add your own permalink, and I will explain it in simple English below.

When you are writing a new blog post and lets say, your title is

How to do SEO of your blogSpot blog, by default BlogSpot will make a permalink like

http://domain.blogspot.com/yy/mm/how-to-do-seo-of-your-blogspot-blog.html

Instead of using such long Permalink, simple add

How-BlogSpot-SEO or BlogSpot-SEO in custom URL. Remember, your Keywords are separated by ‘‘ (Dash).

Along with it, you can refer to our earlier guide on On page SEO, which will help you to understand how you can target Keywords in a Blog post.

For now, you can use following characters in custom URL field (A-Z) (a-z)(0-1), underscore, dash and period. I won’t recommend using underscore in permalink, and if you need more information on the same, check out this video by Matt Cutts:

Though it’s a good addition but it will create lots of issues, when you will be migrating from BlogSpot to WordPress. As there are many plugins which fixes the BlogSpot permalink to match the WordPress permalink, but after using Custom URL option, I doubt if we can actually maintain the proper redirection. More over, BlogSpot should also consider giving an option to strip /yy/mm/ from the permalink, because it just adds more character into permalink, and you lose the option to show more Keywords in BlogSpot link. Overall, I don’t meant to bash Blogspot team for adding not so perfect custom permalink option, but it’s still deserve a Welcome from BlogSpot bloggers.

Another thing, which you should keep in mind, don’t change your permalink after publishing an article (on any platform), unless you can set a 301 redirection. If you do that in BlogSpot, make sure to take advantage of BlogSpot custom redirection option. You can learn more about custom permalink of Blogger blog here.

If you still have any question in your mind regarding custom URL structure of BlogSpot, do let me know via comments and I will love to answer it.

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Article By
Harsh Agrawal is a Professional Blogger and Entrepreneur.

COMMENTs ( 16 )

  1. says

    Hello Harsh Agrawal,
    Thanks for your well post. I have a blogger blog where blogger custom permalink option is not working. that means i an not able to see any type of custom permalink option.

    So, please let me know how to get custom permalink option in blogger and how to get my blogger permalink looks like example given bellow.

    domain.com/postname/

    • says

      Sadly for the time being there is no possibility of removing mm/yy from the Blogspot links.
      It is a structure from Google’s servers and users don’t have access to that.

  2. Guest says

    Is there a “hack” of some sort to remove the date from the permalinks?

    So that something like

    example.blogspot.com/2012/09/sample-post

    becomes

    example.blogspot.com/sample-post

    Is this possible by editing the HTML?

  3. Gitesh says

    Sir, in terms of SEO , whether the post title or keyworsd in custom URL plays a major role to drive the maximum traffic to blog ???

  4. says

    Yes, it is nice, but I was using this somehow, before it actually landed on Blogger : )

    Also there is a new option to ‘OFF’ the Navbar from new blogger templates now, legally,

  5. Nizam says

    Well yes, using dashes in a permalinks is really useful, but underscores should be avoided in permalinks. Thanks Harsh for this excellent guide on custom permalink in blogger.

  6. Ayush Gupta says

    Thansk Harsh for posting this.

    Blogspot is becoming SEO friendly. I love this new update. Now I can change permalinks. Inclusion of robots.txt even a great move from Blogspot

  7. says

    thanks harsh,
    till mow i was a big fan of blogger old interface and i was using it.
    but when i read your article about new feature of permalink, I will deffinatly go with new Interface.
    It helps mucho boost our on page SEO.

  8. Saad says

    Lets Suppose I have A year old blog and i decide to change the permalink now wouldn’t it affect my Google rankings and wouldn’t all of those previous page caches show 404 ?

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