How many times have you told yourself that you would up your content creation rate and try to ship more? If you’re like me, the answer is probably, MANY. The truth is, writing regularly is hard. Actually, it’s VERY HARD. Especially if you’re trying to create content of a reasonably high quality.
Staring at that cruel, blank, white, screen is enough to make even the most determined blogger crawl into the fetal position.
But have you ever wondered how the top website content producers still manage to write and ship more content than you do? Despite the difficulty? Even though they’re at the top of their game and don’t really need to ship at the rate they do, they still get up and write, with regularity.
These are people who have all the issues you do (probably even more) and all the excuses, insecurites that you have. But somehow, they still manage to stare at that blank screen and produce, CONSISTENTLY.
How do they Create content regularly?
Everytime I open up my feed reader and see a new post by someone, who has achieved more success than me, is busier, but still manages to ship more than me, it always leaves me in awe. In addition to awe, it also makes me curious. How are these people able to create content so consistently and at such a high level?
This question led me to emailing a lot of these people personally and asking them outright – what their ‘secret’ was, as well as researching their content for clues.
What I found was interesting. It seemed to be a mixture of two things.
The most productive bloggers seemed to have a momentum to their content production that they were very religious about. i.e. They regularly made commitments to post every x number of days and were very strict about not breaking that.
2. A distinct, undercurrent motivation
— That is, a motive that underlies the surface level motivation of wanting to create a successful blog.
The most common undercurrent motives were things such as, wanting to improve their writing, genuinely wanting to share valuable content and other more personal, internally motivated goals.
What I found most intriguing though, was the lack of any mention of wanting to make money as a motive. The motive always seemed to be somewhat personal or even spiritual (not to go all new-agey on you), in nature.
As though the blog itself was simply a tool for personal growth.
The fact that most of the people that I found to be creating content, weren’t (directly atleast) being motivated by money, probably comes as a surprise. But listening to lectures such as Daniel Pink’s, ‘Surprising Truth About What Motivates Us‘, it’s actually pretty easy to see how this is the case.
Money on its own is a pretty poor motivator. We are, in general, more motivated by personal or spiritual goals than we are by money or other extraneous things. That’s why thing’s like, wanting to improve your writing, which comes from your internal motivations, seem to work well in getting you to want to produce content regularly. On the surface level, the goal is personal in nature. Therefore it leads you to ACT more than money alone would. And there is a lot of research to back this up.
Form writing habit
With regards to momentum, the power in it lies in the forming of a habit. Habits are extremely powerful. Especially when it comes to productivity. Once you set yourself a goal to post everyday, and you meet that goal for a month. Posting with regularity soon becomes a relatively easy task and one that does not require much thinking. Not to mention the fact that writing consistently makes you a better writer. Further increasing the regularity and quality of your output.
In order to creating content regularly and at a high level you need to have MOMENTUM. And that momentum, when mixed with a deep and personal motive that serves as your undercurrent, based on what I’ve observed, lights a fire under your productivity rocket.
I, personally have seen the results of approaching writing and blogging in this way and definitely think that it is an effective method for improving your content output. In short, it get’s you shipping.
Here are few more tips from SML archive, which will not only help you in creating content but also it will help in improve your writing:
- 6 innovative tips for Faster Blogging
- 5 Secrets revealed for Creating Viral content
- Adding Value to your blog : Layers of content
- Mindmapping : A tool to generate Blog post ideas
- 8 Useful ideas to help with Blog content
Do you have any productivity tips that help you create content consistently? Let me know in the comments!