“Be Consistent” – This is one of the most talked blogging success mantra you must have been reading all the time. Today I was putting down some points on future of blogging, and I realised that one of the major key point for creating a memorable blog is “Consistency”. Now, many of you who are a hobby blogger or part-time blogger, might be wondering why this simple word has such a huge impact in the field of blogging. In this article, I will help you understand the Anatomy of being consistent, and why you should take this point very seriously.
First What do I meant by being consistent?
Lets go back to the offline world, and think about “Expectations”. We all have our own limitations and set of skills, and we perform accordingly. For example, if you have been consistently scoring 60% in your exams, you are consistent with your scores. If you over-deliver, you get a sense of pride, and if you score-less, not only you feel that you under-performed, but people around you starts asking questions.
If you want to take a real-life example, I would consider Rahul Dravid from Indian cricket team, who was not one of the top hitter, but he was very consistent with his scores. At mid-level, he always helped to provide stability to the team, and that’s why he is known as “The Wall of Indian cricket team”.
Now, how this example is relevant in the field of blogging ?
Let’s take an example of few of the popular blogs/websites around:
- Mashable: Mashable was founded in 2005, but got great exposure after they were the consistent source of information related to Social-media landscape in 2009 and beyond.
- Life-hacker: If you are an old life-hacker reader like me, you would know that Life-hacker has not changed much in last couple of years. They have the same kind of content, and they are still one of the most popular websites in the world.
- Buffer-blog: Buffer which is actually a Twitter app, started writing about productivity and life-hacks, and they consistently did it for months ( and still doing it), to establish a brand value for themselves.
Similarly most of the popular blog you can think of; reason out what made them so special ? Was it just the quality content which is already there or is it the consistently new information delivered in timely manner. The key here is, delivering the relevant content in timely manner.
How can you integrate the Success Mantra ‘Consistency’ on your blog:
Most important question which you should ask yourself is, how you can integrate this tested-tried success ingredients on your blog. I will jot down some of the key-points, which will ensure that your blog growth is not only consistent, but you will end up creating a good brand value for your blog.
Content and relevancy:
One of the most important key factor is type of content you are publishing on your blog. Specially, if you started as a hobby-blogger, you might be covering articles from different topics of your interest. If this is just a hobby, you are doing it right. But, if your goal is to scale up your blog to the next level, you should work on publishing content strategically on your blog. That means, your content should be related to each-other, and a one-time visitor who is getting converted into your subscriber, should not miss out the content from a particular category, that made him subscribe to your blog at the first place. Here are few key points for being consistent with your content:
- Stick to a niche, and divide it into sub-topics (Categories)
- Use a MS excel sheet, and work on creating a content plan for every sub-topic.
- Now, your goal should be publishing topics from every sub-topic in timely manner, which I have discussed below.
Delivery of your posts:
Your post timing and how often you posts are two important factor for your blog traffic. In past 5 years of blogging, there were times when I was in-consistent with blog publishing time, and some time skipped publishing posts on a given day, Apart from immediate traffic loss effect, I could see the effect on returning visitors due to in-consistent publishing. In 2013, I followed a different strategy for publishing where my target was:
- Minimum one post a day and it should be live before 9 A.M. IST
If I end up publishing more than one, I always count that as bonus. I took advantage of WordPress post scheduling feature, and worked on scheduling atleast one week post in advance. This helped me in giving time for my learning, and more over I was not worried about not publishing anything on a given day. This worked for me, as I also get lots of guest post submission, have Srikanth as regular contributor, and I follow a writing schedule for myself.
In your case, you need to figure out the best scheduling option for yourself, according to your resource and time availability. Someday, you feel like you are in writing marathon and write 4-5 articles on a given day, and would like to publish them as soon as possible. This works for time-sensitive blog posts, but when you are working on ever-green or not so time-sensitive articles, create a posting schedule for yourself.
A good place to start is by analysing your past post archive, and figure out how many posts you publish in a month time. Now, if you publish 10 posts in a month, keep a gap of 3 days for publishing new content. If you are a busy person, I recommend you to read these amazing tips on Time-management, which will help you to make most out of your time.
Once you are clear about number of minimum posts and posting schedule you would be following, now work on point 1 (Content and relevancy) and create a schedule based on your content planning. This will not only help you to publish your content in timely manner, but it will also ensure that you stick to your niche, and live up to your readers expectations.
- Recommended read: 6 secrets to be consistent and create creative content
By being consistent with your blog, here are few direct advantages which you will be getting:
- Trust and branding: Your subscribes will set expectations, and will increase trust for your blog. More over you will be getting more returning visits and creating a loyal reader-ship for your blog.
- SEO: Search engine bots will know when to crawl your blog (If you follow timely publishing of your post), and your new content will be quickly indexed in search engines.
Do remember, consistency doesn’t happen over a day or two, it takes time to become a consistent blogger. You can’t be perfect from day one, but if start doing it now, some day you will be perfect. :)
Do let me know how you are following the mantra of consistency on your blog? If you have any additional tips or ideas to share, feel free to let me know via comments. If you enjoyed reading this, do consider sharing it on Facebook and Google plus.