Blog about a topic that you are passionate about is one of the most frequently repeated advice for new bloggers from the veteran ones. I have believed in it for quite sometime myself. Unfortunately, I have come to realize that it is not true. It is possible to blog about a topic that makes you fall asleep and make tons of money from it.
I am aware that the above statement of mine is enough for most of you to blast me in the comments section.
Here is a link to a blog that sold for more than 32,000 USD after four months of being setup. That means the blogger earned more than 8,000 USD per month from the blog. You will think that the blogger was passionate about the topic and hence managed to get tons of link from quality sites. Nothing of that sort. A simple backlink analysis of the blog will show that all the links consist of links from article directory sites and his own blogs. Hang around Flippa for some more time and you shall realize that there is a large number of people who manage to do the same.
My own experience
My first reaction was there something that I do not know. To find an answer to that question I started a blog about free CNA training to see if it will be possible for me to replicate the success. Writing a single post about CNA training literally, puts me to sleep. In spite of that, I have persevered. I have not hit the success level of the above-mentioned blog, but it already earns more than my main blog. Trust me when I say making money from obscure topics is a lot easier that what you think simply because there are too people competing on those topics.
Why do so many people advise to blog with passion?
- Because it is easy. I can write about blogging/SEO and feel great about it. I have to watch a movie after writing a post about CNA training.
- Most successful bloggers write about topics that they are passionate about: No amount of SEO or keyword research can create the or devils’ workshop of the world. If you want your blog to be in the Technorati top 100, then a blog about CNA is not for you. On the other hand I am confident of hitting 100$ a day mark with this blog in another three months time.
Blogging without passion is not for everyone
It is perfectly OK if you want to blog only because you want to make money. It is possible to make money and make loads of them by blogging about a topic that you hate. But it is not easy. As I said above, you will not enjoy writing the posts; you will not get recognition. No one is going to respect you for having the highest ranked blog about free CNA training. Blogging without passion is for people passionate about making money. The only thing that will keep you going is the earnings in your AdSense account.
That is precisely the reason why I am not going into how to be successful while blogging without passion in this post. Please let me know in the comments if you are interested in making money online.