If you are blogging from long and keep an eye on your stats, you would realize that there are specific posts and pages which is getting maximum traffic. If you are blogging with a strategy you must be leveraging those traffic to convert first time readers into subscribers, but if you never paid attention to your top landing pages, this guide will help you to make most out of it.
In a Blog, most of the traffic comes on certain pages which are call Top landing pages. Specially, if you are into niche blogging, you can milk out the maximum juice from pages getting maximum traffic.
In blogging and internet marketing, top landing pages hold great importance, because top landing pages are one which helps you to built your website traffic and ranking. Any of your blog post can be top ranking page which gets lots of hits and the best traffic source are search engines like Google, Bing or any other. Another useful traffic source could be social networking sites like Stumble upon, Reddit or Twitter.
How to Find Top Landing pages using Google Analytics:
Before you start optimising your pages, lets figure out the pages which needs immediate attention. If you are using Google analytics (Which you should), here is a quick guide to let you find top landing pages of your blog. Login to your Analytics dashboard, and click on Behavior > Site content > Content drill down and here you can see all the pages which is getting maximum traffic. You can set the time frame at the top to find the pages which are getting maximum traffic.
Now your target is to find the pages with high bounce rate, low avg. time on page and optimise it to make it more reader friendly. You can read my guide on how to reduce bounce rate to learn some of the tricks that you can implement.
The target of any blogger should be making most out of those top landing pages by decreasing the bounce rate and making them your loyal readers. First step for you is to find out the top landing pages using your analytic software. If you use Google analytic, it is very easy to find your top landing pages. Once you have figured out your 10-20 landing pages, you can improve it by adding more content (Take care of on Page SEO), add more related content and by more internal linking. For related posts, you can use any related posts plugin on WordPress blog or Linkwithin on BlogSpot.
Top landing pages could be any small posts or could be a detailed tutorial posts. Try to make most out of these landing pages by inter linking to relevant articles.
Do you optimize your top landing pages and convert your one time reader into regular readers?