Despite having useful content, many bloggers often face the problem of not having any comments on their posts. This can be because of several reasons:
- You never asked your readers a question.
The starting and ending points of your posts are very important. A great starting point means you have won the visitor’s interest. A great ending point means you have won yourself a reader.
A reader will feel connected when they are ready to take action (preferably the action you want them to take).
Made for AdSense blogs tell readers to take action by clicking on ads and going away from the original site, which is good if your goal is to make money. But you also want readers to take action in other ways:
But why should you want readers to leave a comment?
Because this will give you a better idea of what your readers are finding valuable, and you can cater your newer content to these needs. This will help you identify what is and isn’t working on your blog.
Also, comments are great displays of social proof.
And when there’s a large display of social proof, advertisers will start to take notice. Companies will only want to advertise on sites that have an active and engaged fanbase. Having lots of comments is one great way of saying to businesses, “My blog is a really good place to put your ads.”
So how do you convert readers into commenters?
- Ask them a question.
And why wouldn’t this work? If I’m talking to you in real life and I ask you a question, you’ll give me an answer. It’s the same via the internet. If I ask you something, you’ll want to respond. Right?
Also Read: How Bloggers Should Moderate Blog Comments
If you haven’t been asking questions to your readers, you should start now.
Also watch this video to master the art of blog comment moderation:
The best place to ask a question is at the end (near the comments section). The reader will have read everything and will be ready to give his/her opinion.
Do you feel like asking questions to your readers is an effective way of getting comments? Let me know your answer in the comments below!
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