Blogging in India is growing at a rapid pace but the question is whether blogging will ever be considered a mainstream career option in Indian society.
Many of you who are part-time bloggers in India may not yet understand what it takes to be a full-time blogger in Indian society.
In this article I will be sharing some funny facts as well as the bitter truth about working from home in Indian society.
Professional blogging in India is still not considered a full-time job. In fact, anything involving online work is considered a part-time job. Some of this is due to computer illiteracy and the generation gap.
Let’s look at some of the facts about professional blogging in Indian society.
Working from home is not for everyone :
Accept it or not, Indian society is very conservative, and as always bringing change to the long-term mindset or belief system of a people or culture is a very difficult task.
Working from home in India is always considered a part-time job, and only for passive income. Moreover, a young person (23-35) working from home all the time is somehow unacceptable in Indian society. While we can say that we don’t care about society or about what people think, truth is that at the end of the day it does matter to most of us. And if it doesn’t matter to you, it matters to the people connected to you.
One reason why Internet work is never considered as a main source of income in India is that a large percentage of the Indian population (70-72%) lives in rural India, and the Internet is still not in widespread use there.
Explaining blogging to people is hard:
I’ve been a professional blogger for the last 5 years, and probably more than 1000 times people have asked me what I do for a living! When I respond that I’m a blogger, I can see the confused faces asking “What is blogging ??”
Even if I manage to explain blogging, the next question becomes “Do you really make money from blogging??”
A couple of days ago I was waiting in line at the passport office and I happened to have a conversation with part of the rising and shining Indian future, a young BCA (Bachelor of Computer Applications) graduate. I was surprised to learn that he had no knowledge of blogging, Internet marketing, or anything to do with the various ways to make money working online. What’s worse is that is not an isolated case. The majority of the Indian population is unaware of the existence of blogs or blogging.
Most of the time I end up answering questions about my work by saying “I create websites.” I’m sure I’m not the only one explaining away my profession in this way out of frustration.
If I have to blame anyone for the ignorance that exists related to my work and other Internet based work, it would be the Indian education system which is limited to text book education rather than practical application.
Bringing about a change in Indian society with blogging:
If you are familiar with my style of bloggin, you are likely expecting me to provide a solution or work-around to the issues noted above. Further, if you are reading this article, you are one of the bright minds of India’s future, and you hold the power to bring about real change in Indian society, (or any country in which you reside).
Invite your friends, relatives or other people you know who are in need of work, and educate them about blogging or other online work. Tell them blogging is not just about writing poetry or your midnight thoughts, but it’s a way to bring work and change for you and for others. You can also earn smart passive income from it, and you never know when your ideas may turn out to be next big thing.
Let people know that not only will they have the opportunity to educate and change society, but they will also have the opportunity to make a name for themselves. They may be a part of the process of opening new doorways to passive income for themselves and for others.
Here’s an example: Tell your retired army officer relative that he has protected the country from its enemies, and now it is time to use his knowledge and wisdom to educate the young future of India!
Start a blog in any niche in which you can offer knowledge. If you don’t like writing, start video blogging!
Here’s another example of a dramatic way to have a hand in changing the world: Tell your friends who are angry about girls being raped on Indian roads that instead of ranting on Facebook, they can write a blog on self-defense for girls! Write an article on what the Indian government should do to ensure women’s safety! The scope is endless.
Educate the people you know about the most lethal weapon we humans have: writing.
Show them the money:
Whenever I write about blogging, I am not referring to your daily diary blog, but to using your blog to earn some income. As we all know, money is one of the biggest motivational forces because everyone needs money. Blogging is fun and interesting, and if people were aware of the fact that money can be made from blogging, it would heighten the interest around blogging for sure.
Many professional bloggers from India are making up to 1-10 lakh every month from blogging alone, which is equal to two to three years of income for a software engineer!
Note for our American friends: 1 Indian lakh = 100,000 rupees
Updated on April 27, 2015 for re-publication of this blog:
1 lakh = 100,000 rupees = 1,579.20 American dollars
10 lakh = 1,000,000 rupees = 15,792.05 American dollars
So – there are professional bloggers in India who are currently earning up to 1500-15,000 PER MONTH from blogging alone.
No one can say in truth that blogging is not a decent profession!
Back to your starting point:
There are ad networks like Google AdSense which are easy to use and can help you to start earning passive income.
Corporations are also taking blogging seriously:
We have already discussed how much social media has changed society and the role of social shopping in consumer decision-making. There is no doubt that blogs are influential in the decision making process of their readers. For this reason, many PR companies are taking blogging seriously now, and they engage with bloggers in an effort to expand their business models.
Mobile companies like Nokia and Samsung are working closely with bloggers to get the word out about their products, and this is working out very well for them.
Realizing the importance of inbound marketing, most large companies are now setting up separate budgets for engagements and events around blogging. In fact, many of them also hold separate events for bloggers apart from press events.
Here are some observations from my experience:
- Males are currently more active in the Indian blogosphere.
- Females start blogging, but very few of them continue it for long.
- A majority of Indian blogs involve the technology niche.
- A major problem with the Indian blogosphere is a lack of initial funding and adequate direction.
- College students and the age group from 16-25 are very active in the blogging world.
In nutshell, the blogging industry is booming, but what is missing is direction. You and I together can bring about great change. The most significant changes in human history have long begun in a small room. Let that room be us!
This is my perspective. If you would like to add your thoughts to this discussion, please feel free to do so via the comments section below!
And as always, if you find the information in this post useful or interesting, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.
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