Blogging in India is growing at a great pace but the biggest question is: Will blogging ever be considered a mainstream career option in Indian society ?? Many of you who are part of Indian blogging as a part-time blogger, might not feel what difference does it makes to be a full-time blogger in Indian society. In this article I will be sharing some funny facts and bitter truth about working from home in Indian society.
Professional blogging in India is still not considered as a Full-time job. In fact, anything which involves online work, is mostly considered a part-time job. Some major reasons are computer illiteracy and the generation gap. Let’s look at some of the facts about professional blogging in Indian society.
Working from home is not for everyone :
Accept it or not, Indian society is conservative, and to bring any change in people’s mindset or belief is a difficult task . Work from home in India is always considered as a part-time job, and only for passive income. More over , a young guy (23-35) working from home all the time is somehow unacceptable in society . Though we can always say we don’t care about society and what people think , but the bitter truth is that it matters at the end of the day. Maybe not to you, but to the people connected to you.
Another reason, why internet work is never considered as a main source of Income: a large percentage of Indian population (70-72%) lives in rural India and internet is not in widespread use there.
Explaining blogging to people is hard:
I’ve been a professional blogger for the last 5 years, and probably more than 1000 times people have asked me “what do I do for living”?? When ever I say “I’m a blogger”, I can see the confused faces asking “What is blogging ??”
Here is a funny fact:
Even if I manage to explain about blogging, the next question comes “Do you really make money form blogging??” A couple days back I was waiting at the passport office for my turn and I happened to have a conversation with part of the rising and shining Indian future, a young BCA (Bachelor of Computer Applications) graduate. I was surprised to find out he had no idea about blogging, Internet marketing, or anything to do with online ways to make money. This is not a case of just one person, but a majority of the Indian population are not aware of blogs or blogging.
If I have to blame anyone for such ignorance it would be the Indian education system which is limited to textBook knowledge rather than practical education. Most of the time I just end the conversation by saying “I create websites.” I’m sure I’m not the only one giving such answers.
Bringing a change in Indian society with blogging:
If you know my style of writing, I’m sure you would be expecting a solution or work-around to this problem. If you are reading this article, you are one of those bright minds of the Indian future who holds the power to bring change in Indian society, or any country you reside in.
Invite your friends, relatives or people who are in desperate need of work, and educate them about blogging or other online work . Tell them blogging is not just about writing poetry or your midnight thoughts, but it’s a way to bring change for you and for others. You can also earn smart passive income from it, and you never know when you may turn out to be next big thing.
Tell them – not only you will be changing the society with your thoughts and educating people with your knowledge but you will be earning a name, and fame for yourself. You will be opening a new doorway for passive income. Tell your retired army officer relative- you have protected the country from enemies and now it’s time to use your wisdom to educate the young future of India. Start a blog, or if you don’t like writing, start video blogging.
Tell your angry friends- if they don’t like girls being raped on Indian roads, instead of ranting on Facebook, write a blog on self-defense for girls. Write an article on how a girl should not get in such a situation, or what Indian government should do to ensure women’s safety. The scope is endless; the best thing which you can do is to educate them about the most lethal weapon we humans have: writing.
Show Them Money:
Whenever I talk about blogging, my intent is not to advocate your daily diary blog, but using your blog to earn some income. Believe it or not, money is one of the biggest motivational factors and it’s a need too. Blogging is fun and interesting and at the same time, and if people were aware of the money factor involved in blogging, it would give an extra edge. Many professional bloggers from India are making up to 1-10 Lack/month from blogging itself, which is equal to a good 2-3 year income of a software engineer. There are ad networks like Google AdSense which are easy to use and help you make passive income.
Corporates are also taking blogging seriously:
We have already discussed how much has social media has changed society and the role of social shopping in consumer decision-making. There is no second thought; blogs help in making people decision. Now, many PR companies are taking blogging seriously, and they engage with bloggers. Mobile companies like Nokia and Samsung are working closely with bloggers to get the word out for their products and its working great for them. Realizing the importance of inbound marketing, most of big companies are now setting up separate budgets for Bloggers’ engagements and events. In fact, many of them also hold separate events for bloggers apart from press events.
Here are some of my observations from my experience:
- Guys are more active in the Indian Blogosphere.
- Girls starts blogging, but very few of them continue it for long.
- A majority of Indian blogs are technology niche oriented.
- A major problem with the Indian blogosphere is lack of initial funding and right direction.
- College students (and the age group 16-25) are very active.
There are many communities like BlogAdda, Indiblogger, which are working hard to create a community for Indian bloggers and connecting corporates with Indian bloggers, which certainly deserves a mention here. In nutshell, blogging in India is booming, but what missing is; direction. You and I together can always bring a change and by the end of the day; the biggest changes in human history always started from a small room. Let that room be us!
This is just a small blogosphere of Indian blogging from my eyes. If you want to add any interesting facts about blogging in Indian society, do add it via comment.