For a small-scale or large-scale business, online presence is a need of time. The way, internet marketing and importance of social media presence has changed the presence of any brand in last 2 years, this is the time for every small and large-scale business to rethink the way they put their website.
Most important question is, what’s the need of time for a Business site in terms of Static Website or Blog. In my opinion, the way people are seeking information online, a business needs website and blog both.
Blog or Website for Business:
Typically when we think of any business related website, we think of a website with 10-20 pages containing all vital need to know information about a company. A company should have all important pages like About, contact, locate, FAQ, services and so on. Though the downside of having a static website of 10 or so pages is less inbound links to the website (SEO) and fewer pages indexed in Google.
The best way to have a website for a business is integrating website and business on the same domain or sub-domain. Having blog on the same domain, will increase the online presence more and also brand value. Imagine a link like
Now a business related blog usually contain information about the product and how to use product. For example Nokia official blogs, keep updating their blog with latest how to, new mobile phone release and so on. Thus this helps in online presence and increase awareness about the product.
Another biggest advantage of having a blog along with Website in the same domain is increased traffic. If you have followed usual SEO guideline for your business related website, gradually you will be increasing traffic to your business website via search engine. Such traffic converts more into sales and becoming a customer.
- Top 5 ways to drive traffic to your Blog.
- 101 ways to drive Blog traffic
- 16 useful resources to drive traffic to your Blog
As I mentioned above, by including a blog along with your Website you will be adding more pages to Google along with your major pages like about, Homepage, contact pages so on. More indexed pages means, people will reach to your blog by searching for different terms. Where as if you have a website with only 5-10 limited pages, you are limited to number of search keywords people would be using.
Link building is one of the viral part when it comes to online presence and better search engine ranking. Usually most of the company spend thousands of $ every month on buying links and building links by different methods. By including a blog along with your website, you will be building natural backlink for your website. Provided you are sharing useful and worth sharing information.
Check out : Blog Vs. Websites
In the next post I will be sharing how you can create static website and blog using WordPress. For now, I would like to know your opinion on Blog or Website for a business? What do you think is more beneficial for any business related website?
Website and blog together? Only Website? Only Blog? Do try to justify your choice.