As a blogger, there are a few questions that are always on your mind. For example:
- How do I improve my blog’s search engine rankings?
- How do I get my blog to be noticed?
- What is the ideal length of a blog post?
Obviously you have turned to the Internet to research ways in which you can improve your blog, which is why you are reading posts from ShoutMeLoud such as this one!
I, too, have been constantly studying and researching for the past five years, and I have been sharing the information I’ve learned and the tips I have developed during that time on this blog.
In today’s post I will discuss a topic which is not often raised but holds a major role in the overall SEO and growth of your blog. This post will change the way you look at your blog comments, as I share with you one case study that educated me about how blog comments play a major role in raising your content ranking.
Can blog comments help in ranking your content higher?
Let’s begin with one of the major aspects of on-page SEO, and that is the length of a post’s content.
According to a study done by SERPIQ, the greater the length of the content, the higher the post will rank in search engines.
Even here at ShoutMeLoud, the posts which have the most traffic are the ones which have more than 1200 words in them. Lengthy and detailed posts attract natural backlinks and shares.
Before you decide that you will start writing lengthy, detailed content from now on, let me give you some important information regarding blog comments:
Your blog comments are also calculated as a part of your post content! The number of high quality comments your post receives will also improve the overall ranking of your content.
If you read my previous article on LSI keywords and how to add LSI keywords, then you understand that it is important to have keyword variations in your post. Comments on your blog help to improve the overall keyword variation and quality of the content. At the same time, irrelevant comments on your blog posts do more damage than good.
This is one of the main reasons why I always ask ShoutMeloud readers not to use the CommentLuv plugin. The CommentLuv plugin definitely helps you to get more blog comments, but at the same time it adds a lot of unrelated links within the post page. One major problem I faced after using the CommentLuv plugin was the issue of broken links. With the CommentLuv plugin you can inadvertently link to many spam sites or 404 pages after a domain from a commentator has expired.
So – I strongly suggest avoiding the CommentLuv plugin as it has the propensity to do more harm than good for your blog.
Case-study: How removing comments affected my blog traffic
On one of the blogs in my network (relationship niche blog), I was receiving a great number of comments on a few posts, and those posts were ranking at the top of Google search. Later I decided to shift from the WordPress comment system to the Google Plus comment system, in an effort to obtain more social votes and traffic. I was unsure how existing traffic would be affected if I were to remove existing comments (which I did by disabling WordPress comments).
After replacing the WordPress comment system (November 22) with the Google Plus comment system, my traffic dropped by 40% in the next 2 days.
Note that the culprit here was not the Google Plus commenting system but my mistake of removing the existing comments from the blog post.
After 9 days I reverted back to the original WordPress comment system (December 2), and my traffic started getting back to normal. You can do a similar case-study on your blog and share your experience and results with us.
One thing which this case-study made clear is the fact that comments definitely affect the ranking of your blog posts.
Having many relevant comments on your posts will help you to get more organic traffic, and quality comments will attract more good comments. Similarly, if you have an old blog with irrelevant and baseless comments, removing them can be helpful.
Note: Here at ShoutMeLoud, I have deleted over 4000+ comments from old posts which were pointless and not related to the post topics. Initially I was little unsure of my actions, but over the time it turned out to be a great step. Manually removing old, useless comments is a tedious task, but once again it can be important to good blog management in the long-run.
The comments on your blog have a significant impact on the ranking of your blog posts, and it is well worth your effort to encourage users to comment.
Here I have shared few strategies which will help you to get more comments. When you encourage comments from others, make sure your readers add value with their comments. Don’t be shy about deleting any comments which are not relevant to the post quick, short-phrased comments such as “good post”, “nice post”, etc.
Also, be sure to analyse your top ranking posts and try to learn whether there is any relationship between the number of comments and the traffic on the post.
Feel free to share your observations with me in the comment section!
Also, if you find the information in this post to be useful, be sure to share it with your friends on Facebook, Twitter and Google Plus.