WordPress has been evolved from a Blogging platform to a CMS and these days most of online business Websites prefer WordPress as their choice of platform. Many people, who are still not aware of change and benefits of using WordPress or similar CMS, they are still opting for static pages .html Websites. Here I will outline some of the benefits of WordPress.
There are many different website management packages out on the market. From Joomla to Dot Nuke, each has its advocates. The problem for many of us is that we just don’t have the technical expertise or the capital to make some of these solutions work for us.The fact of the matter is that one of the easiest website content management systems is also free: WordPress.
WordPress is a robust content management system that powers many online businesses. There are a number of distinct advantages to using WordPress like SEO, easier management and many more. We will look into it, in this post but before that here is a myth buster for people who think, WordPress is just a Blogging platform. WordPress, is more than a Blogging platform and you can use it as a Website, social networking site (Buddypress), E-commerce site, Web directory and many more different uses of it.
Though, this post is targeted for people who still think creating a Website is cost a lot. Now a days, with 100-200$ you can have a decent site built on WordPress along with personalized Email address. Check out our earlier post on:
Benefits of WordPress for your Business Site:
Search Engine Optimization (SEO):
This is one most common benefit of WordPress, that you will keep reading about. WordPress is built around being discovered by the search engines. Right off the shelf, WordPress implements a number of search engine-friendly techniques and principles. In addition, there are a number of extensions and plugins you can add on that will increase your SEO.
- How to SEO optimize individual post in WordPress
- A DIY guide to make your WordPress blog SEO friendly
Ease of use:
Even if you’re unfamiliar with content management systems and you don’t have a programmer and designer on staff, you can build a decent site with WordPress. In terms of administration, WordPress is significantly easier to use than any of its competitors. The administrative interface is much more intuitive, adding content is quick and simple, and installing plugins takes very little effort. How many times, you have to ask your web designer to add new page or edit the content of old pages? With WordPress, you don’t have to be dependent on your Web designer. You can login to dashboard and add, edit or remove anything with few clicks. WordPress based dashboard is easier for non-techy people too.
Most of the major web hosting providers offer simple, one-click installation of WordPress for your site. You don’t even need to worry about downloading the WordPress installation files and using FTP to upload them to your site; simply visit your hosting provider’s control panel, click “Install WordPress” and within a few minutes you’ll be up and running. If you are not sure, how to get started with WordPress, check out our earlier published WordPress Quick installation guide:
No software package is completely free from all vulnerability, of course. However, WordPress is known for being secure. There have been only a handful of security exploits for WordPress over the years, especially when compared to some other solutions. Anyways, here are some handy security tips for WordPress, which you can read and Do it yourself:
There are literally thousands of WordPress plugins. No matter what you want to do, chances are pretty good there’s a plugin to do it. There are plugins to integrate with social media. There are plugins that will let you do a podcast. There are plugins that track specific metrics for your site. There are plugins that will let you turn your site into an online store. These options let you customize your site in whatever way you want to, and all with the click of a button. Here are compilation of some of handy plugins for WordPress:
- Best WordPress Plugins for SEO
- Useful WordPress Email-marketing plugins
- WordPress plugins for Affiliate Websites
Strong Community support:
This is one of the best benefit of WordPress when we compare to other available platform. WordPress is widely used. That means there is a large community that is out there supporting it. You can find plenty of ebooks, blogs, online tutorials, message boards, and more. All of them, to one degree or another, are devoted to helping you get the most out of WordPress. No matter what your WordPress question, there’s more than likely someone out there who can answer it and will do so free. Even commercial side of WordPress is very useful for online businesses to get quick paid support, else if you are sole owner and good with Tech skills, you can quickly fix common problems which you may or may not face in future.
Because WordPress is open source, it’s constantly receiving feedback and improvements from the design and development community. WordPress receives regular updates, each of which fixes bugs or offers new features and functionality.
WordPress Theme Customization:
Your online business needs to have its own look. WordPress offers plenty of opportunities for customization. In addition to plugins that can help make your site unique, there are literally thousands of templates out there that you can use for your WordPress site. Customizing a given template is relatively easy, although it does require some knowledge of CSS. If you don’t possess that knowledge, there are many talented and qualified designers who can do it for you for a price. Here is a handy list of marketplace for WordPress themes:
While WordPress isn’t necessarily the fastest web site software on the market today, it is less bulky than some others out there. The key here is to make sure that there aren’t design elements in your template that are slowing you down, or that you don’t have specific plugins that are mucking things up. More over, Google made it clear that they consider site loading time as one of the signal for better ranking. By using CDN, Cloudflare and cache plugins you can make your WordPress website load really fast. Here are some handful of tutorials, which will let you optimize your WordPress site for faster loading:
When it gets down to it, WordPress is simply the superior choice for many online businesses. That said, there are some exceptions.
If you have a background with Drupal or Joomla, for example, you may want to stick with those platforms and leverage that knowledge.
To know whether WordPress is truly right for you, you need to identify exactly what you want to do with your online business presence. Consider all of the features and functions you want – forms, online catalog, online shopping cart, connectivity with social media, etc. Systematically go through that list, and do some legwork to see if there are WordPress plugins that can do the things you want to do. Chances are pretty good you’ll find that WordPress is a good match for you.
Do let us know which platform would you recommend for online business Website? WordPress or something else? What other benefits of WordPress, you can think of?