Last week Google launched most awaited Penguin2.0 to further take down on Web spam and penalized those websites which are indulge in spammy method to get higher ranking in search engine. Here at ShoutMeLoud, I have shared a lot of time about safe methods to generate backlinks, and for a webmaster, it’s very important to ensure that he doesn’t use any shortcut or backlink creator method which may lead to Google penalty for his website. Here are few articles for your reference:
- 101 ways to get quality backlinks to your website
- 12 best practices to generate back links to your website
- 7 ways to get quality backlinks
There are many online web services which are selling backlinks or offering a way to generate thousands of backlink with little work, and it does work for couple of hours or days, until Google completely ban your website from web-index ( Web spam penalty). Google is getting smarter with time, and they have started notifying webmasters for unnatural links pointing to their website, and one can use Google disavow link tool to nullify the effect of such links.
Say no to following Backlink generator methods:
Do remember “Quality stuff never comes for cheap and never comes easy“, and same is with quality backlinks. Backlinks are an essential SEO element for higher ranking of a webpage, and it comes when you have a quality website/webpage with outstanding content. There are many safe methods like guest blogging, forum posting, infographic and few others, which helps in creating Penguin safe links to your site. Anyways, today we will look into some of the backlink creator methods which we should avoid at any cost.
- How not to hit by Google penguin like change again
- Penguin tool : Find which Google algo penalized your website
- What is Google Penguin
Paid link from a high PR page:
Many webmasters offer paid links from their high PR page, and Google is very strict about paid link selling. Any link which is placed to pass the link juice, and is paid, will lead your website to Google penalty. In the past, many companies hired freelance writers to do guest post on their behalf, and later on after Penguin 1.0, they have to get rid of all such links. Also, there are many websites which are selling high PR backlinks, including .edu backlinks, which sounds very profitable, but again Paid links can instant lead to Google penalty for your website.
- Paid links and SEO : Will Google penalize your website?
- Why you should never buy back links: A Case study
Backlinks from Social media profiles, Forums :
There are many automated software’s which makes hundreds of backlinks via social media profiles, or forum profiles. Such links are really low-quality links, and doesn’t help in any ways. It may increase your backlink diversity and density, but again they are low quality linkback to your site. Since it’s created using automated softwares, and thousands others are also using the same method to create backlinks, such websites and software’s are easy for Web spam to detect. Such links may not be as harmful as paid links, but again they could lead to Penguin penalty for your website. Stay away from such automated software’s which promises to create links on auto-pilot.
A good idea is to create social media profile manually on hand-picked and high quality social media and networking sites, and update the profile to get a link back. For example, you can verify your Pinterest account to get a quality dofollow backlink. Similarly, you can consider getting active on selected similar niche forums and use forum signatures to get links to your website. You can learn more about how to get back links and traffic via forums:
- List of Do-follow forums to increase backlinks
- How to use Forums to promote your Website
- How to drive traffic to your website via Forums
Private blog network:
Many webmasters create a network of blogs (Private blog networks) and use it for link building and link selling. Usually they uses the different I.P (Webhosting) to keep all blogs in the network separate and uses various other technique to ensure that Google web spam team don’t find the relevancy with each other. Such private blog networks used to be quite successful in the past, but not any more. Google is crushing down such private blog network, and usually webmasters who have bought links using these private blog network, are seeing a significant ranking and traffic drop after every penguin update or refresh. If you are getting a mouth-watering email from some SEO link-builder about link building via such private blog network, a good idea is to ignore such emails.
Links via plugin or via Free themes:
Before penguin update, free themes and plugins used to be one of the easiest and quality way to generate tons of links. But, after Penguin update this method is no more safe, and many quality websites like WPMU and QOT got penalized due to too many same anchor text links using this method. If you are an individual freelance or web-development company, who adds a credit link at the footer of a website, a good idea is to keep a variation of anchor text, and make sure your client site is relevant to your niche. If not, it’s good to not have a link, rather than having a link which can affect your website ranking.
- Paid links can lead to Google penalty.
- Stay away from automated software’s and backlink tools.
- Don’t fall for private blog network link building method.
- Backlink to your website should come from relevant niche site, and there should be anchor text variation.
For further reading:
Here is a video published by Matt Cutts before the launch of Penguin 2.0, which will give you an idea about upcoming SEO changes from Google:
In coming days, I will talk more about safe methods of back link generation, and few other tips for penguin penalized websites. Do let me know what other methods should not be used to keep our website penguin safe? If you find this article informative, do consider sharing it on Facebook and Google plus.