The Importance and Benefits of Email Marketing

The Importance and Benefits of Email Marketing

With the Internet spreading its wings so rapidly over the years, it is only a matter of time before everyone in the world is connected. It has become the main medium for carrying information and it has surpassed its competition in more than one way. It is only natural that, for this reason, many businesses (mostly successful ones) have decided to replace the promotion and marketing over the physical mediums (such as TV and radio) for various types of online promotion. Email marketing - has it become dinosaur? There are a few ways in which you (5 comments)

PPC – Pay Per Click: 4 Easy Tips To Improve Your Campaign

PPC – Pay Per Click: 4 Easy Tips To Improve Your Campaign

PPC or pay-per-click is a method of online advertising. It is used to direct traffic from the place where the user found the ad, and clicked on it, to the landing page. How does PPC work? Well, through online advertising programs, such as Google AdWords, marketers specify how much they are willing to pay for a user who clicks through to their site. As it is an auction-based system, the advertiser who bids more for a certain keyword gets the most exposure. PPC has always been one of the highly used model for driving traffic to Websites and it's no (4 comments)