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    Articles by Ivan Dimitrijevic

    The Importance and Benefits of Email Marketing

    June 28, 2013
    email marketing

    With the Internet spreading its wings so rapidly over the years, it is only a matter of time before everyone in the world is connected. It has become the main medium for carrying information and it has surpassed its competition in more than one way. It is only natural that, for this reason, many businesses (mostly successful ones) have decided to replace the promotion and marketing over the physical mediums (such as TV and radio) ...

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    PPC – Pay Per Click: 4 Easy Tips To Improve Your Campaign

    September 24, 2012
    Thumbnail image for PPC – Pay Per Click: 4 Easy Tips To Improve Your Campaign

    PPC or pay-per-click is a method of online advertising. It is used to direct traffic from the place where the user found the ad, and clicked on it, to the landing page. How does PPC work? Well, through online advertising programs, such as Google AdWords, marketers specify how much they are willing to pay for a user who clicks through to their site. As it is an auction-based system, the advertiser who bids more for ...

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