Why Long Tail Keywords Is More Important Than Exact Match Keywords

Why Long Tail Keywords Is More Important Than Exact Match Keywords

Keywords are one of the most important tools in your arsenal – without them; you can’t focus your copy, or work with your writers to really laser target results from everything from organic search to PPC campaigns.  They are absolutely essential to the smooth running of any site or project online and should be something that everyone knows how to use. But, long tail keywords specifically can make the difference between an amazing site and a mediocre one.  There are several reasons, but we’ve targeted the top five, to give you tips and (13 comments)

Make an Attractive Landing Page to Lower your Bounce Rate

Make an Attractive Landing Page to Lower your Bounce Rate

With the spread of internet usage in all corners of the world numerous new words and phrases have been added to our list of vocabulary. Two such phrases words that have recently been added to the minds of many people are landing page and bounce rate. What is meant by landing page and bounce rate. Landing page can be understood as the first page of the website which a visitor arrives when they click a website link or type a URL to the browser. Bounce Rate can simply be defined as the fraction of website viewers that leave the site just after (15 comments)