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Why Long Tail Keywords Is More Important Than Exact Match Keywords

Keywords are one of the most important tools in your arsenal – without them; you can’t focus your copy, or work with your writers to really laser target results from everything from organic search to PPC campaigns.  They are absolutely essential to the smooth running of any site or project online and should be something that everyone knows how to use. But, long tail keywords specifically can make the difference [...]

Make an Attractive Landing Page to Lower your Bounce Rate

With the spread of internet usage in all corners of the world numerous new words and phrases have been added to our list of vocabulary. Two such phrases words that have recently been added to the minds of many people are landing page and bounce rate. What is meant by landing page and bounce rate. Landing page can be understood as the first page of the website which a visitor [...]