Executing a Live Blogging Strategy: Live Blogging Software – Part 2

Executing a Live Blogging Strategy: Live Blogging Software – Part 2

In the competitive landscape of online marketing, just having a blog and posting daily isn’t enough. Bloggers want to be recognized within their niche and provide value to their readers, and readers want to engage, feel apart of something, receive value and want results. Live Blogging is one concept that can be used in a bloggers marketing and engagement strategy to grow an audience and build sustainable traffic. Here, we will explore 1.) Differences between video blogging and micro-blogging, and 2.) Live Blogging tools and resources. Part 2: Live (15 comments)

Executing A Live Blogging Strategy: Live Blogging Insights – Part 1

Executing A Live Blogging Strategy: Live Blogging Insights – Part 1

A Look Into Live Blogging One method of driving traffic that is underutilized and many times not even managed well is the concept of “live blogging.” Publishers have the ability to report on major events, cover breaking news, and blog about product launches which can all utilize a live blogging framework. Live blogging provides fresh new content for your readers, increases website traffic, and provides a historical context of real-time activity. The issue is that many bloggers never really receive the fullest impact from implementing a live blogging (14 comments)