(not provided) – The Alternative Path to Organic Keyword Data

(not provided) – The Alternative Path to Organic Keyword Data

As a direct result of Google switching to a secure connection (https) and encrypting user searches, we have been witnessing how an increasing amount of keyword data in Google Analytics fell under the (not provided) category. While in November 2011 about 12% of search queries were 'not provided', the percentage rose to 50% by August 2013, 80% by December 2013 and is closing in on 100%. (source: http://www.notprovidedcount.com/) Slowly, we reached the moment we were so terrified of, that moment when search data no longer made it back to us, creating (12 comments)

How to Build Up a Clean Link Profile and Increase Your Rankings

How to Build Up a Clean Link Profile and Increase Your Rankings

Search engine optimization is not as easy today as it was before. With Google employing intelligent algorithms to filter and penalise bad links and potential spam, every webmaster's top priority should now be to ensure that their website has a clean link profile. You definitely don't want to be in danger of being de-indexed by Google, as a penalty for containing high-risk back-links. But you might ask yourself: where is exactly the line between a good and a bad link profile? Read: What is back link & How to Start getting links for your (16 comments)