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    Articles by Anurag Arora

    Role of Social Shopping In Consumer Decision-Making

    November 18, 2010

    My earlier blog talked about the three generations of social shopping. Now that we have understood the basics of social shopping and its benefits, we are ready to analyze it comprehensively. Let us now understand how social shopping helps consumer make a decision to buy a product. We will build upon the example of our modern-day, tech-savvy shopper Steve and generalize it to normal buying behavior. Steve considered buying a mobile phone. There are several phone ...

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