With the spread of internet usage in all corners of the world numerous new words and phrases have been added to our list of vocabulary. Two such phrases words that have recently been added to the minds of many people are landing page and bounce rate.
What is meant by landing page and bounce rate.
Landing page can be understood as the first page of the website which a visitor arrives when they click a website link or type a URL to the browser.
Bounce Rate can simply be defined as the fraction of website viewers that leave the site just after viewing the landing page. Bounce rate is expressed as percentage and in that users leave the site without clicking to any other webpage.
What is the effect of high bounce rate?
High bounce rate is a great loss for any website. It means that most of your hard-won viewer traffic is exits or leaves the site just after visiting the landing page. No other page of the site is clicked or visited, wasting all the effort of designing the website. If the site traffic is not retained the chances of earning by making a sale through the site are low.
If the viewer traffic leaving your site has reached extremely high levels, it is time for you to take action before things move beyond control. Following are the common reasons for visitors visiting just the websites’ landing page and bounce rate being higher.
Use of irrelevant and outdated keywords
If your website is using unsuitable keywords, visitors who click it in an expectation to find something in particular get disappointed. This is because the page doesn’t have anything they were looking for. In such a scenario, there are greater chances that the site viewer returns to the search results rather than browsing around the site. To prevent this from happening it is important that the keywords used across the whole site should be reviewed and any outdated words should immediately be discarded.
Poor design of the site:
Websites are visual creations and thus things like presentation and initial impressions are important. Poor design makes the viewers loose interest in visiting the site. Most of these people prefer exiting the site and getting back to the search result rather than wasting their time in watching an unattractive and poorly designed website. Poor design of the landing page and bounce rate are thus related to each other.
To reduce a high bounce rate it is important to make the landing page of your site attractive. It should also be easy to use, so that visitors are able to understand and can easily navigate to other pages of the site.
If the website’s landing page doers not succeed in holding user’s attention, then the result is a high bounce rate. Thus the quality of the content placed on the landing page is quite important in helping visitors navigate through various pages of the site. On the other hand interesting and relevant content helps in holding the visitors’ interest and making a website sticky.
Improving on the above mentioned things will help website owners reduce the bounce rate and hold the traffic for considerable periods of time. It will thus help site visitors to find relevant content on the site and site owners will get their share of profits.
Do let us know what tips do you use to lower down your bounce rate?