According to Wikipedia, Alexa is a California-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company’s web traffic reporting.
Alexa ranks sites based on tracking information of users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Firefox and Chrome. Hence the page is only ranked between users who have these sidebars installed and may be biased if specific audience is reluctant to do this.
I knew all this but then also I had misconception that if I will achieve Alexa rank under 50K then I will start earning more. I am sure that there must be a lot of bloggers who must be having this thinking like mine. I know that bloggers get attracted towards stats of Alexa and as they come to know about great website, they browse its Alexa stats as I used to do. But I got shocked after knowing about famousbloggers.net as I read “List of 50+ Blogs That Accept Guest Posts” and curiously explored famousbloggers.net stats.Now you must be thinking what was the shocking thing in stats of famousbloggers.net.
I explored FamousBloggers and found its Alexa rank 11,839 and its Google’s PR is 3 Twitter followers 7254 and thousands of subscribers. Then I read the About page of FamousBloggers and guessed that they might be earning like anything because of a big team. Definately you can also guess or estimate their earnings if you will visit FamousBloggers.net.
But now the point which shocked me a lot was the small widget of whos.amung.us, present at the bottom page of FamousBloggers.net, which was showing online users present. I clicked on that to view overall history of online users. Click here[Link] to view online stats of FamousBloggers.net.
Stats of FamousBloggers.net
My blog MazaKaro also has same whos.amung.us widget, which shows online users present on my blog. whos.amung.us also stores history stats of maximum, average and minimum online users were present on my blog. View my blog’s whos.amung.us stats by clicking here[Link] and compare it with FamousBloggers.net’s stats. Below I attached stats of online users present on my blog.
Stats of MazaKaro.com
By comparing results you will find that for past 2 months my blog gets twice the number of visitors than FamousBloggers.net. By comparing maximum and average user count by viewing the history of both MazaKaro.com[Link] and FamousBloggers.net[Link]
Now you must be thinking that I must be earning approximately twice of what FamousBloggers.net earns. But to quench your curiosity I want to tell that I hardly earn $200 per month from my blog.
Now the point is how Alexa determines traffic rank since it is obvious that my website gets more visitors than FamousBloggers.net so my website must have better traffic rank than FamousBloggers.net.
So I came to one conclusion that most of my website’s visitors are students and job seekers so they might not be having Alexa toolbar in their browser. But the visitors of FamousBloggers.net are bloggers, internet geeks or person who have Alexa toolbar in their browser.
Now the point is how FamousBloggers.net is able to earn more than me? The answer is FamousBloggers.net has targeted visitors who love technology and who are bloggers. They want to learn new things from their articles and to make blogs or to host blogs or to buy software which help them earn more, they never think of money and they buy those from affiliate advertisements of FamousBloggers.net because they want to make their blog more powerful.
Last month I started commenting on other blogger’s blogs and all those bloggers were having Alexa toolbar (Obviously Yes). Within that period of time I noticed a great change in my Alexa rank . My Alexa rank improved from 200K to 88K. But after that I stopped commenting on other blogs, so my Alexa rank got a huge loss. So I came to know that commenting on other’s blogs improves Alexa rank. But it is not compulsory that your earnings will also increase. Because last month I earned less than previous months. Check my Alexa graph below.
Here in above graph please have a look that peak of graph is on date near to August 23, but please have a look on whos.amung.us graph above and check that there is no huge change on date August 23. Now check the peak like Everest on August 13 where I had 264 users online but on date near to August 13, there is no peak in Alexa’s graph. So this got hence proved that Alexa never works on actual traffic, but works on traffic of users who contain Alexa toolbar in their browser.
I also came to know that you can not earn more from google Adsense if you are having fewer visitors. But you may earn like anything if you are putting affiliate advertisements if you have less but targeted traffic.
So if you are blogger then try to attract targeted traffic instead of huge traffic of un-targeted visitors (who are not having interest in your niche). For this you must build a list of targeted and interested visitors by maintaining an email list of interested people. Never go for quantity of contacts. Always go for contacts of interested people. Hope for the best in future and don’t lose your patience and keep blogging.