We all know bigger ad units perform way better than smaller ad unit and so far we have seen 336*280, 160*600 ad units to be one of the best performing ad units from Adsense. Now, Adsense ad unit adding another big ad unit (300*600) which will help you to further increase your Adsense revenue.
In a recent blog post Adsense team announced the launch of this ad unit and it’s available for all Adsense publisher now.
How to Create New Adsense 300*600 Ad unit:
To generate code for Adsense 300*600 ad unit, login to your Adsense account and create ad code for 300*600 ad unit. Since it’s a new ad unit, you will be seeing more of Text ads than visual rich ads. Also mentioned in DPF forum, you might notice the different size of ads Ex: 160*600 ad running on 300*600 ad unit.
To create your first 300*600 ad unit, login to adsense account and click on my Ads. Click on New ad unit Select the 300X600 ad size (large Skyscrapper) and customize your Adsense color code according to your site design and color. Create a custom channel to monitor the performance of this new large skyscrapper ad unit and see how it works compare to other best performing ad units like : (336*280, 160*600) and so on.
I’m kind of sure that this new ad unit will outperform any other ad unit size by Adsense if places strategically and blended with your content. You can place 300*600 along with your content by increasing the size of your content box or you can also place it on sidebar of your blog. Though, you should keep in mind about Page layout algo, so make sure this ad should not be places below post title and should not obstruct user experince.
More over, if you are already using 3 ad units on your page, you should replace one with this new ad unit. My suggestion is to try replacing it with 300 or 336 ad unit size, if you are using it on sidebar.
Personally here at ShoutMeLoud, I use Affiliate marketing as main monetization scheme but to test out this new ad unit performance, I have removed the affiliate banners and replaced it with new Adsense large skyscraper unit. (temporary).
You might like to read: How ShoutMeLoud makes money.
So far, Adsense is one of the best monetization network for Bloggers and if you have not yet applied for Adsense, I recommend you to read my Adsense guide and check out how to apply for Adsense account.
Do let me know where are you planning to place new Adsense 300*600 ad unit? Do share your experience and performance report for the same.