Guest posting is not the latest trend among Bloggers and Internet marketers to grow their Blog and get backlinks, but it’s certainly one of the most popular technique now a days. People prefer Guest Blogging over Article marketing, as the quality of links and exposure which you get from a high quality blog is way more than an Article directory. This article is dedicated to all those Blogs, who accept guest posts and have been getting too many guest posting request/submission every day.
The idea of getting a free blog post is always appealing to a Webmaster but unknowingly you are hurting your Blog more with unfiltered guest posts. In this article, I will be sharing few techniques that you should keep in mind when accepting guest posts. Use it as a guidelines or add it into your current guest post accepting criteria. I will be outlining few of the methods which I use and you can use it for your Blog too.
Before we move ahead, I recommend you to read my earlier guide on how to create a Multi-author WordPress blog, which will list few WordPress plugins, that will help you to open your Blog for guest posting.
Accepting Guest posts? Are you Killing your Blog?
Believe me or not, but with too many guest posts you might be killing your blog. I’m not talking about difference in voice of blog post, but my main concern is SEO demerit of linking out via Guest posts. Obviously, guest post is very lucrative and cheapest way to gain a Backlink and I have outlined it earlier on How to craft guest posting campaign, and you might have noticed a rise in request for Guest post proposal in last few months. Specially after Penguin update, when it’s becoming tough to gain quality links, it’s guest Blogging which is an Internet marketer best friend. But, for many Blogs which are accepting guest posts, it might be the slow poison for them. I’m not saying you should not accept the guest posts, but all I’m saying set a standard with your guest post acceptance criteria.
Start with Link
Let me start with Backlink in the guest post. This will help you to decide, if you need to look into other factors or simply reject the post. Here are few suggestions:
- Avoid linking out to irrelevant niche. If you Blog about Blogging, accept article which link out to related niche and Blogs.
- Avoid SEO optimized Anchor text link: Most of IM uses the Anchor text to generate links and many times, they use the same anchor text. Since Penguin update, too many exact Anchor text backlink is considered as spam and you might end up penalizing your site. I usually link out to site with the domain name.
- No. of links: Limit number of links to maximu of 2. Too many backlinks from one post to single domain, might be consider as spam or sponsored post.
- Diversify link: This is little out of context from this point but still very important. Try to add 2-3 more outbound links from other domains, which will make sure if Guest author Blog is new and not credible enough, your link will not be counted as bad linking. You can link to Wikipedia or other useful resource from the Web. You can read about it in my earlier article on Outbound link for SEO.
I have set a criteria of Guest post length, which should be greater than 500. Since my niche is Blogging, SEO, Internet marketing where you need detailed information, I believe 500 words should be minimum. Depending upon your niche, you can set a criteria for your Blog. My recommendation would be keep it more than 400 Words atleast.
Duplicate content/Spinned content:
Before we check the quality and other factors, I recommend you to check if submitted guest posts is original or duplicate. Simple select 1 line from each para and search in Google with double quotes (” “) and see if there is any near duplicate or exact duplicate copy. You can also use services like Copyscape to check the originality of content.
Guest post Image
Same goes with Images on guest posts, make sure they are not copyright images and you have enough permission to use it on your Blog. So far, I have noticed in most of guest post submission, users are using images from Google image search and that’s always a bad idea. As an editor or owner, you can run a reverse image search or simply direct user to guide likes : How to use Flickr to find images or sites from where they can download images.
Most of Bloggers and IM I know, hire a freelance writer to write articles for them and then they submit a guest post. Nothing is wrong with it, until submitter is not editing and adding personal touch to the article. More over, I set a criteria of Quality of content, and if it doesn’t meet standard of my Blog content, I simply reject it and add the note. You can read this guide on How to judge quality of content, which will give you a fair idea what all factors you should be looking in a quality article.
Readability and Spelling mistakes:
Readability is one of the SEO factor and I have easyWPSEO plugin to check the readability score of any article. If readability score is negative or very low, I always ask the submitter to rewrite and submit the content. Also, take care of Grammar and spelling mistakes. It doesn’t matter article is written by whom, but what really matter is what’s the quality when post goes live on your Blog. You can use plugin like After the deadline to check for common grammatical and spelling mistakes.
I don’t mind self promotion until it’s adding value to the article. At times, people goes off board with self promotion via Guest posting and to make sure your Blog doesn’t become a self promotional stage, it’s better if you limit it from day one.
Out of niche topic:
Don’t accept guest post just for the sake of it. Don’t Accept topics, which is not part of your niche. Doesn’t matter how good or great it is,such off topic guest articles will surely disappoint your regular readers. You can specify topics that you accept in guest post.
Just follow above points and it will not only help you save time when editing a guest post but will also improve the overall quality of guest posts on your Blog. I also recommend you to have a dedicated page for guest post submission guidelines on your blog, which also mention the criteria for accepting guest posts on your blog and other important information like how to submit guest posts and how long does it take. Do let me know if you use more criteria before accepting a guest post on your Blog? If you find this article informative, do share it on Facebook and Google plus.