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I am currently being in the process on how to use Adwords properly and I’ve concluded many things. I personally saw many people wasting a lot of bucks at Adwords because they don’t really know how to use it properly. There are many things people get failed in. i,e
- People failed to use proper keywords.
- Fail to set proper budget.
- They don’t really know how to target their visitors.
There are lot more mistakes people usually do while using adwords and they waste their money. Google officially have learning center to learn adwords, but as I guess no one have much time to learn it. They also have offcial exams and if you pass those exams then you are fully prepared to use Adwords. Better take one of the exam.
If you want to take exams you can visit their official link here : Google Help Center
But before taking this exam you must learn through their help center on how to use it, otherwise you are not eligible to take this exam.
But if you really have decided to use adwords account, your first step is to learn by going to official Learning Center.
Many people just thought that there is no hard rules to use Adwords as compare to addsence, but thats not really true, to use addsence with ease you really need to take care of policies, as because they also don’t allow duplicate adwords account. You can read policies here.
Make your add look Good
I see many people questioning that their add are not getting active, its happening due to lack of knowledge on how to create adds, for this you must also be fully aware of Google Terms which I’ve discussed above. If you need a guide to make your add approved please visit their official guide here.
How to improve your Keyword Quality
This thing is need to be taken care to reduce the use of money /click, because if you are not optimizing your pages and adds fully optimized then you will be charged more and conversion rate will be less as well, more information could be found here on their official guide.
How can you rank top every time the specific keyword is searched?
This thing is not in hands of anyone, because it can only be decided by Google. Because according to their official statement they don’t rank sites according to price, but they rank sites according to quality, so if your add/site have quality and loyalty you may get to top. Must read their official response to this question here.
Will your natural ranking still be same?
If you have confusion regarding this question that if you are using adwords will your natural rankings be changed or improved? No simply not. The natural ranking will still be same either you use adwords or not. take a look at official response as well here.
Why not converting?
This matter is very crucial , because if you are spending bucks you must need some conversions as well, but if you are not getting then you must see what mistake are you doing. I would suggest you not to use adwords on sites with following kinds.
- Wallpapers Site.
- New sites.
- Free products offering site.
If your sites falls in any of this category then you are not supposed to use adwords, because it will really be a waste of time.
I stopped using Adwords and Visitors stop? Why.
Adwords is not about getting repeated visitors, its about getting targeted visitors to your products. But if you’ve very interesting thing to show to people then you may use adwords and there is a chance of getting repeated visitors.
How much Should I bid?
This is very common and important question, it really depends on your site that how much you bid. If you are getting 50 sales out of 100 clicks then you must set your bid/budget according to this, and if your conversion rate is very less like 10 conversions from 100 clicks then you must bid less according to first condition so that really depends on your site type.
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