Email marketing has been one of the best digital marketing tool ever created and it’s one part of marketing which will never die. Though, there are many pitfalls and blunders that every marketer should avoid and same is with Email marketing. Specially, your Email sales pitch need to have certain elements to make it success and convert the reader into buyer.
If you have a website or work online, you’ll certainly need to pitch other people via email sooner or later. Maybe it will be a guest post submission, maybe a joint venture proposal for your latest product. Regardless of the reason, there are some mistakes you should avoid. Below I’ll cover six of them.
6 Email Sales Pitch blunder and fixes:
1. Not Starting With The Receiver’s Name
Want to know the fastest way to get me to delete your email? Start your message with “Dear Sir” or “Dear Webmaster”. Most useless and spam messages start that way, so you definitely don’t want to do that.
A better approach? Find the name of the person you are sending an email to and start with that. Preferably without the “Dear” part….
2. Using A Free Email Account
By free email accounts I mean Gmail, Yahoo!, Hotmail and the like. If I receive a message from one of these services I will not delete your message right away, but it will reduce your credibility, because I won’t be able to tell what is your website. This is particularly true for the first email. Once you have a relationship going on with the other person using your Gmail account is fine.
3. Using A Link Shortener
If you want to link to something in your email, don’t use a link shortener (e.g., http://bit.ly/y4sha). Why? Because the other person will not know where the link is actually pointing, and given the number of online threats these days, he will probably ignore your message altogether. Instead simply hyperlink text with your link and it will work better.
4. Not Using a Descriptive Subject Line
If the person you are sending an email too is busy, you need to make your subject line as descriptive as possible. If you don’t your email will certainly be ignored.Another trick you can use is to include the person’s name in the subject line itself, as this will signal that your message is not spam and it add personal touch.
5. Not Going Straight To The Point
Email already consumes far more time than most of us would want. If on top of that you start your message by me the story of your life I’ll certainly skip it.
Go straight to the point and the chances of the other person actually reading your message will be much higher.
6. Not Including All The Information The Other Side Needs To Decide
If you want to send a guest post to a blogger, include it in the very first email you’ll send. Do not send an email simply asking if the other person is interested or not in receiving your submission.
Well, one thing which is most crucial is personal touch and when you are writing long Email sales pitch, don’t forget to use pernalized factors like Receiver name again in your email. If you want to make a business proposal to someone, send all the terms and details in the first email.
Daniel is the founder of the OnlineProfits.com training program, and he started working on the Internet back in 2005.
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