Freelancing is a solepreneurship just like Blogging, but it need to be done with professionalism and with a guideline. There are many tools which helps in your Freelancing business like Activ collab, Toogl. I have been offering few services like Blog consultancy from long, and in last 3 years, I have learned many client relationship trick, which not only help me in getting returning clients, but it also help me in word to mouth marketing. Freelancing is not everyone’s cup of tea. You might be lucky to get clients but to retain them you need to learn few things which will connect you to your client.
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Client relationship is an important part of freelancing and that’s why most of small scale company has relationship manager, project manager and so on. The idea is to always keep client in the loop and keep him updated about the project updates.
Client relationship tips for every Freelancer
Less but detailed Email:
Imagine you interacting with your friend and he is sending you separate Email for everything. How annoying that would be for you? When you start working on a project and you need to update your client about the project and need his input, it’s always better to drop him everything in a single mail. Make sure you properly format the Email so that it should be scan able. This will also give an impression that you are taking this project seriously and more over this will build credibility.
Delayed project status:
Last week in India, we were celebrating Diwali which is one of the biggest festivals here. At the same time I was dealing with 5 projects. Since I knew I won’t be able to work for next 4-5 days, I dropped an Email to the client stating the same. I also explained them a little about Diwali (Festival) and also mentioned when we can resume the project. It’s always a good idea to let your client know if you are not going to be available.
Voice call/Video Call:
Recently I posted about tutorial on How to get Google voice account outside U.S.A and since then I started getting in touch with my clients over phone. This also added a personal touch into our relation and clients started trusting me more. Since Google voice let me make free voice call to any U.S.A based number, my voice cost come down to zero and I added another level of customer satisfaction into my freelancing career. If you are not comfortable with Google voice, try to get your client on skype and fix a meeting once in a week to get more details and keep them updated about the status of project.
Understand your client:
Every human being is not the same and this is very true in Freelancing World. I deal with people who are highly professional and only thing they want to talk about is work and there are few clients who prefer talking in more friendly way and would like to know what’s going around. You need to understand every individual and give them treatment they deserve. This way you can make your one time client a returning client.
Take the pain of educating your client:
There are chances that your clients might not be so technically equipped and they might ask for something which is outdated. You should consider explaining the client why they should not consider selecting particular product and instead should consider another latest one. This might not be an easy task, but if you accomplish it properly, you will buy an extra coffee and trust. Apart from freelancer, client would appreciate your knowledge and will also look for your inputs. If you find it time consuming, you can always maintain that such interaction would be chargeable according to your blog consultancy charges.
While dealing with client, try to keep yourself in their shoes and you will understand their need in better ways. One satisfied client is always better than 3-4 unsatisfied clients. You never know which client can become your regular client and probably he/she might refer some huge projects in future.
I have learned above tips from my experience of freelancing and I would appreciate if you share any Client relationship tips which you have learned from your experience. If you always acted as client, I would love to know what do you expect out of your service provider.