For any blogger the first way to make money is via Advertisement. Either be it CPM ads, contextual ad, Affiliate ads or may be direct advertisement.
For me it’s contextual ads and direct ad sales. My main focus is on Direct ad sales over contextual ads and I keep playing with ad placement to make most out of my direct ad inventory.
One thing which I have learned is you should always place ad in a way that it should not hamper readability and your advertisers should get maximum exposure. Here are two ad placement which I have played with and have some nice stats to share:
125*125 ad placement at bottom of posts:
One thing which I added few months back is I added 4 125*125 ad slot at bottom of the post. Out of them 2 ad spots are being used by Buysellads and rest 2 are my direct affiliate ads. I set the price at 80$/month and ads were sold instantly. Since this ad’s are placed at the bottom of the post, so once reader is done reading the post he can take relevant action. If the advertisement is relevant to the post (which usually does), those advertisers get a direct sale. I have noticed some good CTR for ads below post.
So next time, you might like to add one more ad spot below post at your blog.
125*125 Header :
Beside logo one of the most common ad placement you have seen is 468*60 and it’s great for brand awareness but CTR is less because of ad blindness. On my CallingAllgeeks blog, I added 2 125*125 ad slot via buysellads and they are performing good. Since it was a complete new place for ad placement, I sold 2 ads within 3 days and at this moment one ad slot is available. I have not great luck with this ad but so far it’s performing better than 468*60 ads.
Conceptual Ad placement:
This ad placement is something I’m thinking to try on any of my blog and want to see how it performs. Probably it’s going to get live on any of my affiliate or webhosting blog. The idea is to have 4 125*125 ad spot instead of 728*90 ad spot at the top. Since 728*90 ad spot at the top header perform the best, replacing it with 125*125 ad will boost your income via affiliate sales.
Out of all the above I highly recommend to try 125*125 below post at this moment as they perform really good, rest other two you can try and do let me know how did they perform for you?
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Article by Harsh Agrawal
Harsh has written 1206 articles.
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{ 21 comments… read them below or add one }
great experiment bro, you have given 3 brilliant advertisement ideas
BTW, thanks for the share
Thanks for your comment Narendran and I’m glad you like the idea.
Hi Harsh,
I am just wondering why the feedburner stats are showing so drastic changes. Just few days I saw it was above 10K. It was 7K+ 2-3 days back and again today when I am looking at your stats its showing 4K only.
I have noticed such changes in many blogs.
Is this the problem from feedburner or what else.
Pritam Nagrale
Hey Pritam
It’s the issue with Feedburner and whole blogsphere is facing this issue…
wow…ur geek..:) and is this possible only in thesis theme or normal themes??
Suresh this is possible in any theme.
how buddy.!! any plugins or coding stuff…can u write a tuts for this
it ll be helpful for all
Hey Suresh
I’m using Thesis theme which is different than usual WordPress theme. Though the process is easy..I suggest to have a look at ad rotate plugin tutorial and this will explain most of stuff…
Hi Harsh,
Just one question, do you use plugin to manage the 125×125 ad at the bottom of the posts? or do you insert the code manually?
Hey Fazreen I’m using Ad rotate plugin to manage my all ad units…
nice experiment , i will try to add below post once my blog will get page rank and high traffic .
Do come back and share your experience once you are done adding it. Thanks for your comment Aatif.
I am using the Conceptual Ad placement, in my blog. But its not giving me any results. Hope one day it will bring me some results.
Great experience Bro,and completely agree for every blogger advertisements is money making source.
Great ideas..I think text ads just below categories in the navigation bar can also be a good area, as there are more chances of visitor clicking on them.
I agree for me that ad placement (I’m using adsense text link ads) are performing great!!
nice man datz realy very nice..
nice idea. but how did you insert the conceptual ads at the top.
yes good way of creating adspots, and i have been seeing 728/90 same advert on top from very long time what is that ?
Sunder that’s an advertising campaign for a PPV Service company. Click on it to know more about their services
Bottom of the posts is the best