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Landing Page Hot Spots – How to Track Them and Increase Click Through Rate

Landing pages! They never cease to amaze me. They are the game changer, maker or breaker of any online business. Make them ugly and unseemly, and they are going to ruin your fortune. Make them look beautiful, and they are going to be the game changer. Now the big question is how on earth you are going to make your landing page stand out and prompt action. Simple, you need [...]

Make your Blog Self Sustainable: The key to Successful business

Businesses these days are about volumes. More the number of new entrants in all markets, more volumetric the game becomes. Volumes entice “self manufacturing” which in turn helps to develop a larger market using other business verticals. The question is, should you try to become self sustainable just yet? I often speak with brand owners, marketers, suppliers about sales & sales margins, marketing & marketing ROI, brand positioning & branding. [...]

How to Avoid SEO Penalty for Over Optimization

We have talked about SEO Over optimization earlier, and probably this is the right approach from Google, to discard those Websites, which are misusing known SEO tricks to stand out in Google search. We all know, there are many known signals to rank #1 in Google, and anyone can use it to rank higher in search engines. For example, backlinks with anchor text will help any webmasters to improve their keyword [...]