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August 2009

Customizing Thesis WordPress Theme 404 Error Pages

No one likes 404 Error pages. A 404 Error page is the requested page that doesn't exist. When a user open a page on your blog, and that page do not exist on your blog, he will get a 404 error. In normal scenario user will hit the back button or close the page. The loss will be yours since you will not be getting and visits on your page. [...]

Importance of Online Banner Advertisement For Branding

When ever it comes to online advertising, Banner advertisement is always the preferred way to market your brand. I have seen many marketers talking about that banner advertisement is not effective, and I believe that's not true. When it comes to branding, banner advertisement is always one of the most effective way to market your service or just to make people know your brand. What really matter is design of [...]

LinkWithIn Widget To Reduce Bounce Rate [WordPress, Blogspot]

Few months back when I moved to thesis wordpress theme, my blog bounce rate went down to 17%. That was because of the typography of the theme and my strategy to show related articles. Currently when I checked my bounce rate, it is again back to 68% which is a bad sign. To reduce the bounce rate, I started working on some strategy which I will cover in upcoming posts. There [...]

How to add Page Navigation To Thesis WordPress Plugin

By default Thesis wordpress theme doesn't come with page navigation. It has entries like previous entry and next entry, which is not very good to lower down the bounce rate and provide an easy navigation to your reader. To add Page navigation to Thesis wordpress theme, you need to have Wp Page Navigation Plugin Thesis open hook plugin Download, install and activate both the plugins. Copy the following code and [...]