6 Proven Ways to Increase AdSense CPC With Simple Tweaks

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Increase AdSense CPC
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Want to increase AdSense CPC and make more money?

AdSense optimization is the solution for this. You can either use a free tool like Ezoic to run your ads or can also do manual work by following my tips before.

When we talk about Adsense optimization, there are many things, but the primary target is to get high eCPM and get more cost per click. Else, despite of good AdSense CTR, you might not be making good money. This is something familiar about the non-English blog.

If you fall in the category of those AdSense publishers, who are getting huge traffic but Adsense earning is still low, it’s time to understand points which are mentioned below, and this will surely help to increase Adsense CPC and overall revenue.

What is AdSense CPC

Let’s start by answering the basic question first and then we will move to some working tips to increase AdSense CPC. CPC stands for cost per click, in short money which you make/click is what CPC.

Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, work more on CPC than CTR.

Getting thousands impressions on your ad won’t be of much help, but a blog with good CPC with decent CTR can create an enormous difference.

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CPC has nothing to do directly with your traffic. If you would realize and notice micro-niche blogs, you might have realized despite of less traffic, such sites make more money from Adsense.

The reason is simple, and that is eCPM for such blogs is so high that you get paid really well for CPC and then there are other factors like Ad competition, keywords, and many more.

How To Increase AdSense CPC:

1. Niche

First thing first, choosing the right niche for your blog or website is of utmost importance.

Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.

Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC.

Yes!

Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.

  • Domains – Blogs on Internet Domains Like GoDaddy, Namecheap etc. It pays highest CPC.
  • Gadgets – Tech Gadgets like Apple products
  • Google – Google Products
  • Microsoft – MS Office
  • Cryptocurrency
  • Banking
  • Automobile
  • Health
  • Real Estate
  • Home Loans
  • Jobs
  • Dating & Romance – It pays the lowest CPC.

Read:

2. Content

The second thing is the content, you must write content that should answer readers queries.

So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.

Remember, you should always directly engage with your readers.

Your content must be tailored according to your niche so that more and more readers can read your blogs.

Hence good content will certainly ensure higher Adsense CPC rates. Moreover, high quality content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K.

When you do a keyword research, make sure to use the Approximate CPC column.

3. Block low CPC Ad categories

In Google AdSense, you will find Allow block ads. You can go there and see yourself how much each ad category is paying you.

This will show you different ads categories that are shown on your website.

If you find that any ad category is not paying much, then block those categories.

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Try to block those categories which are completely irrelevant to the content or niche of your blog. Suppose blog is about technology then block the ad categories for dating, politics, religion, etc. This might help in increasing your AdSense CPC.

4. Target Country

One of the most important factors that can increase CPC is the country you are targeting.

For example, a click on an ad from the USA can pay you up to $2 to $3, and click on the same ad from India can end up paying only 20 to 30 cents.

Hence, always tailor your blog and its content to audiences in English-speaking countries.

5. Ad Placement

Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue.

So where to place ads for maximum CPC?

Answer is simple.

Place 2 ads inside your blog post and 1 outside the post. As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place the second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post.

However, in 2022, you can use artificial technology to determine the best ad placement. You can use this AdSense companion tool called “Ezoic” to automate AdSense ad placement for maximum revenue.

Ezoic AdSense CPC
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Though it should be your choice and depending upon your reason for blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ads and use maximum ad units on a single page. Though if you are a hobby blogger or blogging on a personal blog, your first target should give quality content and fewer ads, as readers hate advertisement which distract them from reading.

6. Keep Experimenting

Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements, and finally take as much advice from Google Adsense center. Never bogged down into one style, always try something new.

Conclusion: Increase AdSense CPC to reach your blog’s financial goals

In conclusion, I would only say if you follow and implement these 6 tips, then you can surely increase your AdSense revenue from 30% to 40%. It is a completely legal and genuine way to increase your earning in a short time. You can also search for the highest CPC AdSense Keywords and compile one-two posts around it.

What others are reading:

Let me know what’s one trick which worked for you to increase Adsense CPC? Do you believe niche and traffic from certain countries creates an enormous difference in Adsense earning?

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I am an IT professional and a writer who likes to know more about technology. Follow my blog daily to get my analysis on things happening in the world of technology.

27 thoughts on “6 Proven Ways to Increase AdSense CPC With Simple Tweaks”

  1. Madhav Tripathi

    Very good article about increasing CPC. I try to increase my CPC using most of these ideas, I apply some other ideas as well. But the thing confuses me is unstable CPC rate, if today CPC is higher then tomorrow it can be as lower as 50% less.

  2. Geekyard

    I have also read in one blog that “Blog Templates” Niche also gets high adsense payout. But I am not sure about it. Is it so?

  3. Michael Aulia @CravingTech.com

    I used 468×60 before on top of my posts. Switched to 336×280 to see how it goes, though it’s a bit more intrusive to my readers 🙂 Hope the clicks + $$ are worth it

  4. Rakesh

    CPC is the most crucial factor if your blogs main monetization factor is google adsense. Your article has given us some very valuable information.

  5. Veins

    Thanks for the tips Pritam! I’m working very hard to increase my adsense earnings because they are very low at my blogs. I’m playing with keywords in articles and Im hoping I can get something more from it.

  6. Deepak Singh

    Very well written post Pritam. You have mentioned all the key points for Increasing CPC of Adsense Ads. One thing you have missed out is, Text Ads & Link Unit Colors. We all knows, both of these creates illusion at most of visitor’s mind about weather this is a blog content or an Ad. And most of them clicks. CTR is closely relates to the CPC.

  7. KBharath @ HDBloggers

    In my blog the 728*90 banner ad performs good in Adsense and Does the Page Rank Really Increases the CPC.

  8. Kunal Sharma

    From this post I got to learn few new things. And yes you are right. Adsense pays good for a click from American and European countries.

  9. Basant

    Are you sure higher PR attracts higher quality ads? I guess, Google AdSense algo. is optimized in such a way that by default it renders the highest paying ads to your blog based on your keywords & surfing habit of the client (one who is landing up on your blog).

  10. Vijay

    that’s really cool advice..
    the country factor is most important in all. If you have 20% US traffic and 80% Asian countries traffic, still Adsense earnings from US country will always outperform the other..

    Good luck!
    Vijay

  11. Sreejesh @techgyo

    Most tech bloggers were complaining about low CPC from last few weeks, maybe because of recent panda update, or maybe they’re not following the points you mentioned above.

  12. jayaar

    Hello Mr. Pritam,
    Well expressed! Of all the points, I personally feel that quality content does the magic.
    The key words are extremely important, I totally agree. The quality content retains the visitors who enter through keywords.
    Useful article!
    regards

  13. Ashish

    My experience says to reach 20$ from 0$ the best way is to fetch targeted traffic.. Once you are able to target US visitors if you are from India then you will definitely earn better…

  14. aatif

    didn’t know that page rank can also increase CPC !! Country and niche is really important to increase earnings

  15. Atish

    page rank really matters. Visits and impression also has good impact for getting nice ads on the blog.

  16. techsmash

    336 X 280 text blog attracts attention of visitors to click more and you must put the colour of advertisements inline with you blog colour codes.

  17. techsmash

    I dont think blog niche is totally responsible to increase adsense CPC. advertise placements particular ad units with matching adsense ad pallets will give you high CTR and eCPM

  18. Dinesh

    Good points,
    Similar to what I shared in my blog below,
    http://www.dailyblogmoney.com/must-read-how-to-increase-adsense-cpc-simple-tips

    Two things I’m not clear, if you could, please explain further.
    1) Do you think really CPC is connected with Page Rank?
    There are few made for adsense niche sites with less page rank (or zero PR) earning more than what normal bloggers earn with his good PR site.

    2) I don’t see the category and how much they pay under ad review center in new and old adsense interface. I’m not sure whether I’m missing something, but just let me know where I can find this.

    Do not take this comment negatively, as this October month CPC is very low for me, I’m trying to find out the ways to improve it.

    Thanks in advance

  19. Eric Murphy

    yes you are absolutely right. if the blog has good content with good quality then only we can get PR 4 or PR5 and then ad on the site will be better. thanks for the post.

  20. Robert

    Nice little post there, I wish I could get my CPC rate up higher, of course if my CTR went up aswell that would probably be more beneficial. Thanks for the tips, I’ll keep trying out a couple of these options

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